What if nobody wins the high-definition DVD format wars? That increasingly looks to be the situation for the next-generation DVD technology, which is available to consumers in two incompatible formats.
A little more than 18 months after their introduction, the two systems ? Blu-ray, developed by Sony, and HD DVD, from Toshiba ? have sold around one million stand-alone players combined. Both sides promote their technologies, their movie studio allies and the growing list of movies available in the new formats.
Yet neither has a clear advantage, either in terms of technology, number of movies or, increasingly, the price of the equipment. According to data from Adams Media Research, 578,000 HD DVD and 370,000 Blu-ray machines will be sold by the end of this year.
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