Tommy Hilfiger will introduce a virtual reality shopping experience at select stores and wholesale partners worldwide, where consumers will be invited to watch the Fall 2015 Hilfiger Collection runway show in three-dimensional, 360 degree virtual reality. The technology launched on October 20, 2015, at the Tommy Hilfiger store on 5th Avenue in New York City, followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and Moscow.

Using a Samsung GearVR device, shoppers will have a virtual experience that creates the impression of sitting live in the front row at Manhattan’s Park Avenue Armory at showtime on February 16, 2015, when the Fall 2015 Hilfiger Collection was originally presented. The VR experience also and provides an exclusive sneak peek backstage, which is typically inaccessible for individuals not involved in the show production.

The concept has been created in collaboration with WeMakeVR. The show was captured with the WeMakeVR-Falcon, a proprietary camera.