YouTube on Thursday stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.

The move came with YouTube striving to derail an ad boycott started by companies worried their brands might be paired with hateful videos at the service.

"This new threshold gives us enough information to determine the validity of a channel," product management vice president Ariel Bardin said in a blog post.

"It also allows us to confirm if a channel is following our community guidelines and advertiser policies."

YouTube also plans to soon add a review process for new "creators" who want money-generating channels as part of a partner program at the video-sharing service, according to Bardin.

After a creator's channel passes the 10,000-view mark, the videos will be reviewed to determine whether they are in keeping with YouTube policies before ads are served up with content.

Google said early this week that it was using new artificial intelligence systems to enforce YouTube video policies and help weed out content objectionable to advertisers.