SRS Labs announced today that Hitachi Maxell is their newest OEM partner offering SRS technology, in two new Bluetooth accessories for the portable media market featuring SRS WOW HD. The Hitachi Maxell Audio Transmitter/Dongle featuring SRS WOW HD audio and bass enhancement technology, is compatible with all Apple iPods, Mini’s and Nano’s, providing improved sound quality and restored fidelity to all files residing on the iPod. This Bluetooth enabled dongle uses the proprietary Apple DIN connector that attaches directly to the iPod, allowing audio from the iPod to be processed with SRS WOW HD audio enhancement before being transmitted via Bluetooth to any Bluetooth enabled headset or speaker accessory. The WOW HD process is turned on and off from a small "SRS" branded button on the front of the accessory.

The second product from Hitachi Maxell is a Bluetooth v2.0 enabled stereo headset, which is compatible with any Bluetooth enabled product that provides music playback, such as mobile phones, MP3 players, and \ docking stations. After the two Bluetooth devices recognize each other (called "pairing"), the headset receives the audio via Bluetooth and then processes it using SRS WOW HD.

SRS WOW HD sound enhancement technology improves audio performance, especially from highly compressed audio files, by expanding the size of the perceived sound image and creating a deep, rich bass response. SRS WOW HD restores information that is lost by traditional recording and playback techniques, creating a more natural and realistic audio experience with overall improved fidelity.