Broadcom today announced that itsBCM7440 Blu-ray Disc system-on-a-chip (SoC) solution has been selected by LG Electronics to power the first Blu-ray Disc player featuring Netflix instant streaming. LG's new BD300 player allows Netflix subscribers to instantly stream content over the Internet.

The new SoC offers high definition video playback at 1080p resolution, picture-in-a-picture video support, high definition multi-channel audio, and BD-Java performance for full support of BD-Live functionality.

The Netflix ready LG BD300 Blu-ray Disc player is now available to consumers at major retailers and is priced under $350.