Google 's YouTube may offer a paid, ad-free version of the video service, according to Susan Wojcicki, a Google senior vice president who heads the YouTube business. "There are going to be cases where people are going to say 'I don’t want to see the ads or I want to have a different kind of experience'," Wojcicki said at the Code/Mobile technology conference in Half Moon Bay, California on Monday.

Wojcicki described a broader subscription service in which consumers would pay to access an ad-free version of YouTube’s vast collection of videos.

Wojcicki did not disclose when such a service would be available, but said that it was "near-term".

In May 2013, YouTube launched a pilot program that allowed content creators to charge consumers a subscription fee to access a particular channel of videos.