Nintendo's 'Fire Emblem Heroes' Smartphone Game features in-app Purchases
Nintendo announced its second smartphone game Thursday, with "Fire Emblem Heroes" available for download in 39 countries starting Feb. 2 as the Japanese company tries to generate revenue from mobile titles.
The smartphone entry in the popular "Fire Emblem" series of tactical role-playing games will be free to play while also offering in-game items for purchase.
Nintendo made its first foray into smartphones with "Super Mario Run" in December. That title is also free to play, with extra levels available for a lump sum. "Fire Emblem Heroes" will have in-app purchases -- the so-called gacha mechanism widely adopted in Japan and elsewhere.
Items called orbs summon characters to help in battles. The orbs are awarded after battles but can also be bought during play.
Slow to acknowledge the market for smartphone games, Nintendo now seems to be trying to figure out how best to monetize them.
"Super Mario Run" has taken criticism for the dearth of actual gameplay in its free-to-play portion.
With "Fire Emblem Heroes," Nintendo is trying out a different form of monetization.
Nintendo plans to release five or so smartphone titles though the end of March, each with a different business model, according to Nintendo president Tatsumi Kimishima.