Smartphones Shipment Volumes Declined in 2017
The worldwide smartphone shipments declined 0.5% in 2017, the first year-over-year decline the market has experienced since the introduction of smartphones.
International Data Corporation (IDC) estimates that smartphone companies shipped a total of 1.46 billion devices in 2017 with nearly all of that volume running either the Android or iOS platforms. Looking forward, the market research firm expects shipment volumes to return to low single-digit growth in 2018 and the overall market to experience a compound annual growth rate (CAGR) of 2.8% over the 2017-2022 forecast period with volumes forecast to reach 1.68 billion units in 2022.
"2017 turned out to be the year we all knew would eventually come - when smartphone volumes finally experienced a contraction," said Ryan Reith, program vice president with IDC's Worldwide Quarterly Mobile Device Trackers. "That fact that China alone declined almost 5% in 2017 was a huge factor for why global volumes fell, but EMEA also declined 3.5%, and the U.S. market was flat. In our opinion, areas for growth have not changed. Developing markets still have plenty of room for buildout, led by first-time buyers. And the premium space will continue to represent roughly 20% of the market. However, competition will continue to tighten and consolidation is inevitable."
Worldwide Smartphone Platform Shipments, Market Share, and 5-Year CAGR, 2017 and 2022 (shipments in millions) |
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Platform |
2017 Shipment Volume |
2017 Market Share |
2022 Shipment Volume* |
2022 Market Share* |
2017-2022 CAGR* |
Android |
1,244.0 |
85.1% |
1,435.8 |
85.5% |
2.9% |
iOS |
215.8 |
14.8% |
242.4 |
14.4% |
2.4% |
Others |
2.2 |
0.1% |
0.7 |
0.0% |
-21.1% |
Total |
1,462.0 |
100.0% |
1,678.9 |
100.0% |
2.8% |
Source: IDC Worldwide Quarterly Mobile Phone Tracker, February 2018 |
Note: 2022 figures are forecast projections.
Design innovation continues to be a focal point of the industry, yet technology advances are becoming less about tangible hardware aesthetics and more about components and software. This shift makes differentiation a challenge, especially as the entire industry is sprinting towards bigger screens and smaller bezels. IDC expects 2018 to be the year when phablets outship regular smartphones, essentially ending the race for bigger screens. Big differences in quality and display type still exist, but the average consumer will continue to struggle to understand these differences.
However, 5G momentum is in full swing and device OEMs, component suppliers, telcos, and services companies are all looking to capitalize. IDC expects commercial 5G smartphones to hit the market in 2019, ramping up to account for roughly 18% of worldwide shipments by 2022.