Samsung Electronics' next lifestyle TV, The Frame is now available in the U.S., offering new customization options and more than 800 available works of art.

Owners of The Frame now have more ways than ever to customize the look of their room. The Samsung Art Store houses a library of artwork from some of the most prominent museums, galleries and artists around the world - including the recent addition of more than 30 iconic pieces of photography from The New York Times.

Whether they prefer to change the look of their room each season or want to bring a fresh vibe to their decor for a dinner party, consumers can customize The Frame to create their preferred aesthetic in any room. Thanks to an improved UI, owners of The Frame can browse different art pieces based on the color scheme of the room, or by a particular medium, like drawings or photography. Then, much like curating a music playlist, owners can create a personalized collection that shuffles through their particular selections as often as they like.

And of course, when the TV is on, it features a 4K UHD screen with HDR10+. Similar to Samsung's 2018 QLED TV line, The Frame 2018 comes with new smart capabilities that make it quick to set up the new TV and access content. With Effortless Log-in, users can transfer their Wi-Fi and Samsung account details from their phone to the TV via Bluetooth Low Energy (BLE) without having to remember or re-type in their password. And, Samsung's proprietary Smart Hub menu enables consumers to navigate across streaming services, consoles and live TV while Universal Guide curates content based TV watchers' tastes.

The Frame also comes equipped with Bixby, Samsung's intelligence platform, so owners can use voice commands to bring up shows and control compatible smart lights, soundbars, cameras, door locks and more via Samsung's SmartThings IoT dashboard.

When not in use, motion and brightness sensors convert The Frame from TV into a work of art. Just like how a framed picture looks different depending on time of day, these sensors also adjust the screen brightness based on the ambient light in the room.

When mounted, the TV hangs flush to the wall thanks to Samsung's proprietary No Gap Wall Mount. The Frame offers four customizable magnetic bezel options - black, white, walnut and beige wood. And the One Invisible Connection, a single slim and translucent cable that transmits both power and AV data to the TV, eliminates the clutter of cords beneath the TV and the need to place the TV near data or power outlets.

The Frame 2018 is available starting today on Samsung.com and will be available at retailers this month in 55" ($1,999) and 65" ($2,799) sizes.