Samsung today announced the Galaxy A7, the latest addition to the Galaxy A series family, featuring a powerful rear triple camera, sleek design and essential everyday features.

The Galaxy A7 has a 8MP 120° Ultra Wide Lens, offering the the same viewing angle as the human eye in order to shoot unrestricted wide-angle photos.

With the 24MP Lens and Depth Lens, the Galaxy A7's Live Focus feature lets you control the depth of field by allowing you to adjust the bokeh effect.

In addition, the Galaxy A7's 24MP Lens automatically lets more light in by combining four pixels into one pixel in low light conditions.

Featuring Samsung's intelligent Scene Optimizer, the Galaxy A7's camera categorizes your subject and adjusts the color, contrast and brightness to instantly optimize image quality. Currently, a total of nine categories are available: Food, Portraits, Flowers, Indoor scenes, Animals, Landscapes, Greenery, Trees, Sky, Mountains, Beaches, Sunrises and sunsets, Watersides, Street scenes, Night scenes, Waterfalls, Snow, Birds, Text.

The smartphone has also a 24MP front camera and adjustable LED flash. You can take bokeh effect selfies with Selfie Focus, and mimic professional studio lighting with Pro Lighting Mode. You can also add a personal touch and express yourself with AR emoji, and flattering filters.

Besides the impressive camera setup, the Galaxy A7 comes with a 6.0-inch Super AMOLED display (Infinity Display) and supports Dolby Atmos sound technology (on headphones only). When it comes to style, the Galaxy A7 is comig with a glass design, a side fingerprint sensor and smooth curves. It is available in four colors - blue, black, gold and pink.

The smartphone also comes with Bixby, Samsung Pay and Samsung Health.

The Galaxy A7 will be available in select European and Asian markets from this fall and expand to additional markets in the near future.

On October 11, 2018, Samsung Electronics will welcome a new member to the Galaxy family. To celebrate the launch of the upcoming device, the company is hosting a Samsung A Galaxy Event on October 11, 2018 at 5:00pm (MYT). The new device will probably be the Galaxy A9 Pro, which will have four cameras on the back. Market watchers expect its maximum price to reach the 600,000-won range, much lower than rival products with three cameras.

Samsung has been trying to release low- and mid-end smartphones with three cameras and lower price tags than rival products in a bid to cope with the rise of handsets made by Huawei Technologies Co. and other competitors.

Huawei unveiled its flagship P20 Pro smartphone with a price tag of some 1 million won in the first half of the year. LG Electronics is slated to showcase its new flagship V40 ThinQ smartphone that will feature three cameras on the back and two cameras on the front.