ASUS announced the all-new Zenfone 12 Ultra, a premium 6.78-inch smartphone designed to redefine elegance, functionality, and innovation. This flagship device, powered by the latest Snapdragon® 8 Elite Mobile Platform, combines modern style with cutting-edge AI features — including options for on-device or cloud-based AI — and a commitment to sustainable design, setting a new standard for premium smartphones.

Modern elegance
Crafted with meticulous attention to detail, Zenfone 12 Ultra showcases a silky matte glass finish, ultra-narrow bezels, and elegantly rounded corners, offering a modern and sophisticated look. Built to endure daily challenges, it boasts IP68 water and dust resistance, safeguarding against unexpected splashes and drops. The design also reflects the ASUS dedication to sustainability, incorporating a 100% recycled aluminum frame, 22%-recycled-glass screen, and FSC™-certified packaging. Available in harmonious Sage Green, luxurious Ebony Black, or pure Sakura White — colors inspired by Earth's garden — this device embodies both modern chic and eco-conscious innovation.

Pro-grade camera
Zenfone 12 Ultra features a professional-grade tri-camera system, enhanced by groundbreaking AI capabilities. There's a main camera with 50MP Sony Lytia® 700 image sensor with a 6-Axis Hybrid Gimbal Stabilizer 4.0; a 32MP telephoto lens with 3X optical zoom and OIS; a 13MP ultrawide lens with 120° FOV; plus a 32MP front camera with an RGBW sensor. This system ensures stunning video and photo results for users at every skill level and in every situation. Key AI features include:

AI Tracking: Keeps the subject, whether human or pet, perfectly centered in videos.
AI Portrait Video 2.0: Creates cinematic-quality videos with customizable bokeh effects, replicating the artistry of professional lenses.
AI Voice Clarity: Reduces environmental noise in real-time, enhancing voice clarity during video recording.
Photography enthusiasts will also appreciate features like AI Magic Fill, which removes unwanted elements from photos; AI Unblur, which sharpens images affected by vibration; and AI Panning Shot, which generates dynamic motion-blur effects without the need for professional equipment.

AI Daily Tools
Designed to enhance productivity and communications, Zenfone 12 Ultra integrates a suite of AI Daily Tools, with five exciting features:

AI Transcript 2.0: Transcribes and summarizes meetings, identifies multiple speakers, and translates results into different languages.
AI Article Summary: Condenses web articles into concise summaries.
AI Document Summary: Quickly distills the essence of PDFs, Word files, and more.
AI Call Translator 2.0: Provides real-time translations during phone or IM app calls.
Circle to Search: Offers instant search capabilities by circling areas on the display.

Additionally, Zenfone 12 incorporates both cloud-based AI and on-device AI, giving users the best of both worlds. When connected, users can enjoy the power and efficiency of cloud AI, but when no internet access is available they can rely on the greatly improved performance of Qualcomm’s on-device NPU. Also, Zenfone 12 Ultra is the world’s first phone to integrate the Meta Llama 3 8B language model for on-device summarization, giving outstanding results. All ASUS-developed AI tools can operate locally on the device, ensuring functionality even when offline — a perfect solution for frequent travelers or remote professionals.

Premium-grade daily companion
Powering Zenfone 12 Ultra is the Snapdragon® 8 Elite processor, paired with a vibrant 6.78-inch display that brings colors to life. A robust 5500mAh battery delivers over 26 hours of use[i], complemented by Qi 1.3 wireless charging for added convenience. With eSIM support and WiFi 7 readiness, this device ensures seamless connectivity, making it an ideal choice for modern lifestyles.

Zenfone 12 Ultra is more than a smartphone; it’s a harmonious blend of beauty, performance, and AI-driven innovation, designed to meet the demands of today’s tech-savvy world.

[i] Test results provided by ASUS labs. Actual performance may vary depending on conditions.
[ii] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com