Apple's Beats by Dr. Dre (Beats), the headphone brand co-founded by Dr. Dre and Jimmy Iovine, today unveiled the new Beats Studio3 Wireless.

With Beats' newest offering, you can enjoy everyday activities with the new and proprietary Pure Adaptive Noise Canceling (Pure ANC) technology so you hear more of what you want and less of what's around you. Beats Studio3 Wireless has the Apple W1 chip, which means you also get proximity pairing via Bluetooth, switching between Apple devices logged into the same iCloud account, Class 1 Bluetooth connectivity, 22 hours of wireless playback with Pure ANC on and Fast Fuel charging. Fast Fuel gives you up to 3 hours of playback after 10 minutes of charging via the included Micro-USB cable.

Class 1 Bluetooth provides optimal connectivity so you get fewer drop-outs and extended range from your iOS or Android device. Multi-function on-ear controls and a built-in microphone allow you to make calls, skip songs, control your volume and activate Siri without ever having to take off your headphones or reach for your device.

Beats Studio3 Wireless comes with a new range of colors: Matte Black, White, Blue and Red as well as special edition colors Porcelain Rose and Shadow Gray.

The headphones are available for purchase starting today for $349.95 (US) at Apple.com.