Fitbit has come out swinging by introducing the Blaze, the company's first smartwatch with some fashion sense - obviously aiming at the Apple Watch. The latest addition to Fitbit’s line of devices, Fitbit Blaze is available today for presale with global retail availability starting in March 2016. Fitbit Blaze is a smart fitness watch built to help you make the most of your workouts, with a design to fit your personal style, and the smart notifications that matter most:

• Fitness features like FitStar by Fitbit on-screen workouts, Connected GPS, PurePulse heart rate tracking, and SmartTrack automatic exercise recognition help motivate and push your fitness further
• Focus on style featuring a slim design, interchangeable bands and frames, and a color touchscreen with a variety of clock faces
• Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important, and a long battery life of up to 5 days allows you to keep up with your life, day and night

In addition, Fitbit Blaze was built with features to help you take your workouts to the next level:

• FitStar Personal Trainer on-screen workouts deliver guided instructions and animated images to three of the most popular personal trainer workouts from FitStar: Warm It Up (8 minutes), 7 Minute Workout, and 10 Minute Abs. Each workout is free and can be accessed at any time with no app or smartphone required.
  
• Connected GPS helps you train smarter by delivering real-time exercise stats like distance, pace and minute-mile split times when connected to a smartphone’s GPS. After each workout, stats sync wirelessly to the Fitbit dashboard to let you review your route, speed and elevation in more detail.
• PurePulse continuous, wrist-based heart rate tracking helps maximize any training routine with simplified heart rate zones to help you maintain workout intensity and better track calories burned during each workout. PurePulse also provides all-day insights into overall health, including resting heart rate and heart rate trends over time, all without an uncomfortable chest strap.
• Multi-sport mode lets you record specific activities like biking, cardio, running, weights, yoga and more while providing relevant, real-time performance stats to help you get the most out of each workout.
• SmartTrack automatic exercise recognition automatically recognizes and records continuous movement activities like biking, hiking and running, with general categories for aerobic workouts (i.e., Zumba, cardio-kickboxing and other dance classes) and sports (i.e., tennis, basketball and soccer). It gives you more ways to stay motivated and get credit for your workouts by recording them in the Fitbit app and automatically adding them toward weekly exercise goals.

Fitbit Blaze is available for $199.95 (U.S.) for presale today at Fitbit.com and tomorrow at major North American retailers. It will be available with black, blue, and plum bands at introduction, along with a collection of accessory bands and frames.