Samsung announced today a new near field communications (NFC) chip with embedded flash memory. Leveraging a low power design and advanced RF sensitivity, Samsung's latest chip offers designers a competitive choice for next-generation smart phones with NFC capabilities. NFC enabled devices can instantly establish a wireless peer-to-peer connection and directly handover to Bluetooth and/or WiFi connection for fast, convenient data transmission.

NFC is a short-range (up to 10cm or 4inches), high frequency wireless communication technology which allows devices such as smart phones to collect or transmit data to another NFC-enabled device without manual configuration to identify devices. In addition, NFC chip can play a role as a contactless smartcard in use for public transportation payments for bus and subway fares and mobile banking payments. It can also read RFID tags in retail stores or on outdoor billboards for convenient on-the-spot data access.

Samsung developed this NFC chip to have minimal power consumption in both active and stand-by mode. With a 20 percent decrease in power consumption, Samsung's NFC chip remains active for mobile payment even without battery power.

Samsung's new NFC chip is the first to adopt flash for the embedded memory which allows device designers to easily to upgrade software or firmware. Samsung also provides a software protocol stack and technology services for antenna design and tuning.

Samsung's new NFC chip is scheduled for mass production in the first quarter of 2011.