T-Mobile is trolling the competition with a new program aimed exclusively at Verizon customers called the "Never Settle Trial," which runs from Wednesday, May 13 to Sunday, May 31. The name is a shot at Verizon’s latest advertising campaign included the hashtag #NeverSettle.

"Last week, I said we would hit right back at Verizon — I meant it," said John Legere, president and CEO of T-Mobile. "T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try."

T-Mobile's Un-carrier program encourages Verizon customers to get a taste of what it’s like to "never settle" with a risk free trial for Verizon customers. With the Never Settle Trial, Verizon customers port their number to a new T-Mobile smartphone and hold on to their old Verizon phone, just in case. After the trial, if they love the service and want to switchi to the Un-carrier, T-Mobile will pay off any of Verizon’s Early Termination Fees (ETFs) up to $650 or outstanding device payments when they trade in their phone and get a new one with T-Mobile’s Simple Choice plan. If it doesn’t work out, the customer just hands in their T-Mobile phone within 14 days, and the Un-carrier will refund any trial costs from using T-Mobile ... and any service costs for starting back up with Verizon, like activation or other related fees Verizon regularly charges.
The Never Settle Trial starts on May 13, and Verizon customers can sign up through May 31.