In order to meet consumer demands for large capacity, long life data storage, MAM-A Inc. has developed an Gold Archive Grade recordable DVD media. The media is capable of storing any type of data or video content and is available in "-R" and "+R" formats for 4.7 GB of total storage space. Either of these formats can be recorded in DVD+/-RW drives for playback on any DVD player. The product uses 24 karat gold as the reflective layer, offering maximum resistance to breakdown -- one of the major causes of disc failure. The MAM Gold Archive Grade DVD is offered as the long awaited companion to the MAM Archive Grade Gold CD-R which has earned a reputation for the best longevity of any storage media.