At Adobe Summit, Adobe and Microsoft announced the availability of their first set of joint solutions that create a shared data format between Adobe's Experience Cloud and Microsoft's Dynamics, allowing the software systems to work together.

The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.

Adobe Analytics plus Microsoft Power BI offers increased insights across the enter Brands are able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable outcomes in real-time.

Adobe Experience Manager Sites Managed Service, is now available on Microsoft Azure, letting companies deliver personalized web experiences faster and more efficiently no matter where their customers are.

For Adobe, the partnership builds on a deal it struck with Microsoft last fall to use its Azure cloud computing services.

Adobe has been pushing into business-to-business marketing software since it purchased Omniture Inc, a firm that helps website owners track their traffic, for $1.8 billion in 2009.

Microsoft has been trying to expand Dynamics, its software system for sales people. Teaming with Adobe helps it compete more strongly against Salesforce and Oracle, which both offer a combination of sales and marketing software.