Starting July 11 at 3 a.m. EDT, Prime members around the world will have 48 hours of exclusive access to shop millions of deals this Prime Day. Amazon will offer more deals than any Prime Day event before, with new deals dropping every 30 minutes during select periods. From beauty, fashion, and fitness to electronics, toys, and Amazon devices, Prime members can get everything they want and need quickly and reliably this summer—thanks to savings on popular items and everyday essentials across categories from top brands and small businesses. Customers who are not yet Prime members and want to get the most out of Amazon on Prime Day can join or start a 30-day free trial at amazon.com/prime. Select new members will automatically receive a $10 shopping credit upon sign-up to use towards Prime Day shopping.

“We’re excited to celebrate our Prime members by offering more Prime Day deals than ever before on brands they love and new launches they’ll be excited to shop,” said Jamil Ghani, vice president of Amazon Prime. “They’ll also discover more personalized deals this Prime Day with immersive shopping experiences like Inspire, and new opportunities to shop beyond Amazon with Prime benefits like Buy with Prime.”

Deals Preview

Starting today,Prime members will be able to preview a selection of Prime Day deals and click “Watch this Deal” to save it to their watchlists. Members will be notified once their chosen deal is live during Prime Day. New for Prime Day, members can filter their searches to discover products from small businesses with the Small Business Search filter.

Amazon will offer millions of deals across categories, including Amazon-exclusive bundles from essie and items from top brands like Dyson, Theragun, and Frigidaire. Prime members can also still sign up for Amazon’s all-new Invite-only deals program to request an invitation to access exclusive Prime Day deals that are expected to sell out. Visit amazon.com/primeday to learn more.

Here’s an additional sneak peek at some of the best deals available to shop this Prime Day:
Save up to 75% on select Amazon devices, including the Invite-only deal on 43” Fire TV Omni Series, Fire TV Stick (3rd Gen), Echo Show 8 (2nd Gen), Ring Indoor Cam (2nd Gen), and Ring Battery Doorbell Plus, Pioneer and TCL smart TVs with Fire TV built in, Kindle Scribe, and the all-new Fire Max 11 tablet.
Save up to 60% on select Gap men's, women's, kids’, and baby apparel.
Save up to 50% on select, Amazon-exclusive clothing, shoes, and handbags from The Drop.
Save up to 50% on select Sony headphones, speakers, and home audio.
Save up to 50% on select floorcare from Bissell and iRobot.
Save up to 50% on select dolls and accessories from Barbie.
Save up to 45% on select Victoria’s Secret products.
Save up to 40% on select Bose headphones, speakers, and soundbars.
Save 40% on select products from Lemme by Kourtney Kardashian Barker.
Save up to 40% on Peloton Bike, Bike+, Guide, accessories, and select apparel.
Save up to 40% on select kitchen appliances from Ninja, Keurig, Vitamix, and Breville.
Save up to 35% on select beauty and skincare products from Anastasia Beverly Hills, Lancôme, IT cosmetics, and Urban Decay.
Save 30% on the new, Amazon-exclusive Betty Buzz Citrus Variety Pack Cans.
Save 30% on KNOW Beauty by Vanessa Hudgens.
Save 30% on select styles from D’Amelio Footwear.
Save up to 30% on select, Amazon-exclusive items on The Summer I Turned Pretty storefront, including a limited-edition Sperry shoe worn by Belly Conklin in Season Two.
Save up to 30% on select LEGO sets, building toys from MAGNA-TILES, and Squishmallows products.
Save up to 30% on select, Amazon-exclusive kids' and baby fashion from Amazon Essentials and Simple Joys by Carter's.
Save up to 30% on select hair dryers, flat irons, and curling irons from T3.
Save up to 30% on select pet essentials from Wild One.
Save 25% on Logan Paul & KSI’s PRIME Hydration+ Sticks.
Save 20% on select SPF, skincare, haircare, and lip products from Sun Bum.
Save 20% on select products from Chamberlain Coffee by Emma Chamberlain.
Save up to 20% on select Le Creuset products.
Save up to 20% on select outdoor pizza ovens from Ooni USA.