Amazon announced a range of updates to its popular Fire TV family, introducing enhanced conversational voice search with generative AI, upgrades to the Fire TV Ambient Experience, and the most powerful Fire TV Sticks yet—the all-new Fire TV Stick 4K Max, now with the Fire TV Ambient Experience, and Fire TV Stick 4K. In addition, Amazon announced the all-new Fire TV Soundbar, enabling customers to enjoy their favorite TV shows, movies, and games with room-filling sound.

"With a world of content at your fingertips, sometimes the hardest thing to do is decide what to watch. Fire TV has always been great at search, but generative AI takes it to a whole new level,” said Tapas Roy, vice president of Fire TV. “We've leveraged our new large language model to create a much more natural and conversational way to find content using natural dialogue. Simply ask Alexa nuanced or even open-ended questions about anything from genres and actors, to storylines and scenes, and enter a conversation that will find you something new based on what you like—even if you don’t know what you’re looking for.”

All-New Fire TV Stick 4K Max—Now with the Fire TV Ambient Experience, more speed, support for Wi-Fi 6E, and 2x the storage, for $59.99

The new Fire TV Stick 4K Max is the first streaming media player to come with the Fire TV Ambient Experience, and features an upgraded 2.0 GHz quad-core processor, making it Amazon’s smartest and most powerful streaming stick yet. The Fire TV Stick 4K Max is the industry’s first streaming stick to include support for Wi-Fi 6E, meaning customers with a compatible router can enjoy the smoothest streaming experience with lower latency, faster speeds, and less interference from other Wi-Fi-enabled devices in the home.

With ultra-cinematic, vibrant 4K Ultra HD, and support for Dolby Vision, HDR, HDR10+, and immersive Dolby Atmos audio, the new Fire TV Stick 4K Max delivers Fire TV Stick’s best visual and audio experience yet. Fire TV Stick 4K Max also features 16GB of storage, doubling the previous generation’s capacity, and enabling customers to store even more apps and games directly on the device.

Fire TV Ambient Experience—Now available on the all-new Fire TV Stick 4K Max, and upgraded with hundreds of new pieces of free artwork

Previously only available on the Fire TV Omni QLED Series, the Fire TV Ambient Experience transforms the TV into a beautiful, always-smart display, and is now available to more customers on the all-new Fire TV Stick 4K Max.

With a quick tap of the Alexa button—or simply by asking Alexa—customers can activate the Ambient Experience from the Shortcuts menu and replace blank TV screens with helpful information and beautiful artwork. With the Ambient Experience, customers can see glance-able information like their Calendars and Reminders; leave Sticky Notes for family members; control smart devices like a thermostat or Ring doorbell; play audio from services like Amazon Music, Spotify, and others; and much more.

The Ambient Experience can also turn the TV into an in-home art gallery, with no monthly subscription required. Today, Amazon addedhundreds of new images to a growing collection of more than 2,000 free, gallery-quality pieces of artwork, and expanded the collection to include artists from France, Spain, Italy, Japan, and Australia with art from notable institutions including Musée d'Orsay in Paris, Museo del Prado in Madrid, and Galleria d'Arte Moderna in Florence. Customers can choose from motion graphics, landscape art, personalized and always-evolving dynamic art, and personal photos.

Customers can also create artwork using just their voice with AI Art. This free feature, which will begin rolling out to customers in the U.S. by the end of this year, allows customers to easily generate a personalized background by giving Alexa an imagination-driven prompt, such as, “Alexa, create an image of cherry blossoms in the snow,” and watch as that prompt is translated into a unique display on the Fire TV screen. Coming next year, customers will also be able to display a personal photo from Amazon Photos, and even transform the image into a popular art style, like sepia tone or a watercolor painting.

All-New Fire TV Stick 4K—Faster, more fluid 4K streaming for under $50

The new Fire TV Stick 4K delivers Fire TV Stick’s best performance yet for under $50. It introduces support for Wi-Fi 6 and features an updated 1.7 GHZ quad-core processor, making itnearly 30% more powerful than the previous generation. Customers can enjoy vibrant 4K Ultra HD picture quality and immersive Dolby Atmos audio with support for Dolby Vision, HDR, HLG, and HDR10+. Plus, with Alexa Home Theater, customers can wirelessly connect compatible Echo devices, for audio across multiple speakers and inputs.

Fire TV Experience Updates—A new, delightful, and conversational way to find and discover content with generative AI

The upgraded Fire TV experience materially enhances search, browse, and recommendations by combining generative AI with Fire TV's extensive entertainment content and app library—enabling customers to find and discover content in a natural, contextual, and conversational way. Customers will be able to ask Alexa nuanced or open-ended questions about TV shows and movies, helping them find what they’re looking for using natural and conversational language. Customers can ask Alexa to find content based on specific actors, directors, scenes, genres, or entitlements such as “action movies with car chases,” “comedies for a rainy day inside,” or “animated movies that are free to me.” Customers can also simply tell Alexa what they are in the mood to watch, and choose from a selection of recommendations personalized to their Fire TV profiles.

In addition to generative AI in voice search, a new “Continue Watching” row will include content from leading streaming entertainment providers including Amazon Freevee, Disney+, Hulu, Max, MGM+, Peacock, STARZ, and Tubi. The new row puts recently watched content front and center, with a focus on recency, making it easy for customers to find and stream their favorite content. Fire TV will continue to add content from streaming providers over time. The generative AI-powered voice search and new “Continue Watching” row will roll out to customers in the U.S. later this year.

New Fire TV Device Bundle—Access thousands of movies and original series with six months of MGM+, on Amazon

U.S. customers who purchase a new Fire TV streaming media player or smart TV on Amazon or in retail stores can enjoy a six-month subscription to MGM+ at no additional charge. With MGM+, customers can watch thousands of movies from MGM and other major Hollywood studios, including Top Gun: Maverick, No Time to Die, House of Gucci, plus original series, including the sci-fi horror hit FROM, Emmy-winning Godfather of Harlem, and the Western adventure Billy the Kid.

All-New Fire TV Soundbar—Bold sound, easy setup, and a compact design, for $119.99

The new Fire TV Soundbar is a two-channel companion device that brings customers room-filling sound with support for DTS® Virtual:X and Dolby Audio. It features a compact 24-inch design, is simple to set up, and is compatible with all Fire TV devices. When not watching TV, customers can connect their phones, tablets, or any streaming device via Bluetooth.

Sustainable Design

The all-new Fire TV Stick 4K Max, Fire TV Stick 4K, and Fire TV Soundbar carry the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications. The new Fire TV Sticks indicated their carbon footprints have been reduced year over year and both use more-sustainable materials and implemented a design that reduces their overall lifetime energy consumption; and both feature packaging that is 100% recyclable in the U.S., made of wood-fiber-based materials from responsibly managed forests or recycled sources. All devices include Low Power Mode, which conserves energy when a device goes to sleep or standby mode due to inactivity. Plus, Amazon’s renewable energy projects will produce the clean energy equivalent to the electricity used by every customer’s Fire TV device by 2025. On the product detail pages for each of these devices, customers will also find a Product Sustainability Fact Sheet containing additional information about device life cycle carbon emissions and sustainability impact.

Pricing and Availability
This Fire TV Stick 4K Max is available for pre-order today on Amazon.com for $59.99. The all-new Fire TV Stick 4K is available for pre-order today on Amazon.com for $49.99. The brand-new Fire TV Soundbar is available today for $119.99.

Amazon today introduced a range of new Echo devices designed for even more personalized, proactive, and intuitive Alexa experiences at home and on-the-go—the next-generation Echo Show 8, all-new Echo Hub, and new Echo Frames. In addition, Amazon collaborated with Safilo, one of the world’s leading eyewear manufacturers, to blend the power of Alexa with iconic Carrera designs.

“Engagement with Echo devices is at an all-time high,” said Daniel Rausch, vice president of Alexa and Fire TV. “Customers rely on Alexa for so much, including managing their smart homes, keeping up with the latest news, setting birthday reminders, and keeping their homes stocked with essentials. These new Echo devices give customers more ways to experience the world’s best personal AI—and the growing generative AI capabilities that will be coming to Alexa soon—at home and on the go.”

Echo Show 8—New Design, Spatial Audio, and Built-in Smart Home Hub—$149.99

The new Echo Show 8 has been upgraded inside and out. A new industrial design includes edge-to-edge glass and soft curvatures, while an improved processor delivers even faster display responses than the previous generation. It also runs a new model enabling Alexa to process common smart home requests locally for 40% faster responses to common requests, such as turning on a smart light, switch, or plug. An enhanced audio experience provides improved clarity and bass, with room adaptation technology and spatial audio processing for optimal, room-filling sound. Video calls are even better with a centered 13-megapixel camera, plus an enhanced audio pipeline which minimizes background noise from around the home. Additionally, a built-in smart home hub includes support for Zigbee, Sidewalk, Thread, Bluetooth, and Matter, enabling easy control of compatible lights, locks, and sensors.

All-new home screen experience with Adaptive Content

Echo Show 8 also features Adaptive Content—a new home screen experience that uses on-device computer vision technology to adjust on-screen content based on a customer’s proximity to the device. With this experience, a customer positioned across the room will see content that is easily viewed from a distance—such as a simplified news headline or recipe inspiration—with the screen automatically transitioning to a more detailed view as they approach the device. If the customer is enrolled in visual ID, the content will also be personalized to them, highlighting things like a recent playlist or additional news articles from their preferred provider. The new adaptive home screen also includes shortcut icons that make it easy to access their most used widgets, which can be opened with just a tap. Adaptive Content will be available on Echo Show 8 2nd and 3rd generation next month and roll out to other Echo Show devices early next year.

New Echo Show 8 Photos Edition enables customers to make personal photos the primary home screen content

Also coming this fall is Echo Show 8 Photos Edition, which unlocks a photo-forward mode on Echo Show 8’s high-resolution screen. The Photos Edition experience makes customer-selected personal photos the primary rotating content on the ambient screen. Photos rotate every 30-seconds and customers receive 25 GB of storage from Amazon Photos. Prime Members already receive free, unlimited high-resolution photo storage and can use this additional storage to back-up videos as well. The all-new Echo Show 8 Photos Edition is available for $159.99 and includes a six-month PhotosPlus subscription which will renew after six months for $1.99 per month, and can be cancelled at any time.

Echo Hub—Wall-Mountable Smart Home Control Panel—Just $179.99

The all-new Echo Hub is an Alexa-enabled smart home control panel, purpose-built to give customers a simple and intuitive way to manage smart home devices. It’s easy to install, and features a thin, eight-inch, touch-enabled display with a customizable smart home dashboard that makes it simple for customers to group and manage smart devices, arm a security system, start a Routine, organize widgets, and view multiple camera feeds. With Adaptive Content, Echo Hub uses infrared technology to detect when someone is nearby, and naturally transitions from a home screen with a beautiful clock, to the smart home control screen.

Easy to install, and includes built-in smart home hub

Echo Hub can be mounted on a wall or placed on a counter with a stand accessory, includes a built-in smart home hub with support for Zigbee, Sidewalk, Thread, Bluetooth, and Matter—and it’s compatible with more than 140,000 connected cameras, lights, locks, plugs, thermostats, speakers, and more. Echo Hub can connect to the internet wirelessly, or via ethernet with a compatible power-over-ethernet (PoE) adapter.

Echo Frames—Fashion-Forward Designs, Extended Battery Life, and Improved Audio—Starting at $269.99

The next-generation Echo Frames combine high-end fashion with Alexa on-the-go, with five new styles including sunglass, prescription-ready, or blue light lens options available. All frame styles have been designed with premium materials to be lightweight, with 15% slimmer temples for comfortable all-day wear, and improved battery life that delivers up to six hours of continuous media playback or talk time on a full charge. A redesigned audio architecture and new custom-built speakers deliver three-times more bass than the previous generation, and more accurately direct sound to customers’ ears, while minimizing outside noise. Plus, Echo Frames are built with upgraded speech processing technology that improves Alexa’s performance, with up to ten-times better recognition in loud or windy conditions than the previous generation. Now, customers can do more on-the-go, like calling a loved one, listening to a favorite playlist or podcast, or controlling smart home devices—all hands free.

Carrera Smart Glasses—the smarts of Alexa on the go, styled by Carrera Eyewear

Launching alongside the new Echo Frames are Carrera Smart Glasses—a completely new line of smart eyewear that combines Alexa with fashion-forward frame styles designed by Carrera Eyewear. The collection includes two new frame designs—Carrera Cruiser and Carrera Sprinter—blending the iconic Carrera style with the power of Alexa, allowing customers to stay connected and get help with daily tasks, with technology that blends seamlessly into their lifestyle when not in use.

Built with Privacy in Mind

Echo devices are designed with customer privacy in mind and include multiple layers of privacy controls. Echo devices include built-in camera shutters, a microphone on/off button and the microphones on Echo Frames and Carrera Smart Glasses can be muted with the double-press of a button. Customers have full control over their voice recordings and can view, hear, or delete them at any time.

To learn more about the features that provide transparency and control with Alexa, visit the Alexa Privacy Hub at http://www.amazon.com/alexaprivacy.

Climate Pledge Friendly

All Echo devices announced today received the Carbon Trust’s Reducing CO2 certification and qualify for the Climate Pledge Friendly badge. Device packaging for Echo Show 8 is 100% recyclable in the U.S., and fabric is made from 100% post-consumer recycled polyester yarn. Device packaging for Echo Hub is made from 97% wood fiber-based materials from responsibly managed forests or recycled sources. Echo Show 8 and Echo Hub have Low Power Mode to intelligently conserve energy during periods of inactivity, helping to save energy over the device’s lifetime. Echo Frames and Carrera Smart Glasses’ device packaging is 100% recyclable, and the charging stand is made with 35% recycled materials. Plus, Amazon’s renewable energy projects will produce the clean energy equivalent to the electricity used by every customer’s Echo device by 2025. On the product detail pages for each of these devices, customers will also find a Product Sustainability Fact Sheet containing additional information about device life cycle carbon emissions and sustainability impact.

Pricing and Availability

Echo Show 8 is available in Glacier White and Charcoal for $149.99 and will begin shipping on October 25. Echo Show 8 Photos Edition will be available later this fall for $159.99 and includes a six-month PhotosPlus subscription which will renew at $1.99 per month and may be cancelled at any time. An adjustable Echo Show 8 stand with USB-C charging port is available for $34.99.

Echo Hub is $179.99 and will be available later this year—customers can sign up to be notified when pre-orders are available. Decorative frame accessories that can be placed on Echo Hub to customize the exterior are available in wood, metallic and paintable white for $19.99 each and a counter stand accessory is available for $29.99.

Echo Frames start at $269.99 and Carrera Smart Glasses are $389.99. Customers can sign up to be notified when pre-orders begin. To learn more about all the new Echo devices, visit www.amazon.com/echodevices.

Amazon (NASDAQ: AMZN) announced eero Max 7, its first Wi-Fi 7 mesh system and the fastest, most powerful eero yet. eero Max 7 combines the company’s patented TrueMesh networking technology with the latest Wi-Fi 7 standard to dramatically increase speeds, avoid interference from neighboring networks, and improve mesh latency–and with 10 Gigabit Ethernet, it’s now possible to download a 4K movie in 10 seconds or a 50 gigabyte video game in less than a minute.

“Connectivity is core to our everyday lives—we stream movies and TV, take video calls for work, play online games with our friends, and use an ever increasing number of connected devices,” said Nick Weaver, co-founder and CEO of eero. “With tens of millions of eero devices around the world, we know customers notice even a millisecond delay when streaming a movie or gaming, want reliable connectivity in every corner of the home, and always look for faster speeds. eero Max 7 is the culmination of everything we’ve learned—this is an entirely new class of eero, built without compromise.”

A New Class of eero

As eero’s fastest tri-band mesh wifi system, eero Max 7 supports the 2.4, 5, and 6 GHz radio bands, and delivers wireless speeds up to 4.3 Gbps and wired speeds up to 9.4 Gbps. With two 10 and two 2.5 Gigabit Ethernet ports, it can support multiple wired devices and enable customers to take advantage of internet plans up to 10 Gbps.eero Max 7 can deliver up to twice the wireless throughput of eero Pro 6E at a greater range–with a one-pack providing 2,500 square feet of coverage and a three-pack providing up to 7,500 square feet of coverage. Like all eero mesh wifi systems, eero Max 7 uses the company’s patented TrueMesh technology to dynamically route data through the fastest path in the network, limiting interference, and ensuring customers have a fast, reliable internet experience in every room. It also features an all-new form factor with an advanced passive thermal design, delivering new levels of range and performance without requiring a fan.

eero Max 7 makes it easy to enjoy applications that move large amounts of data across the internet or local network and require little to no latency–such as augmented and virtual reality, 4K and 8K video streaming, and gaming. It improves connectivity overall for day-to-day activities by reducing congestion for devices on the network, and brings reliable connectivity to business networks with many connected devices and concurrent voice and video calls. It’s the foundation for smart home connectivity, supporting over 200 connected devices and featuring Matter support, the ability to act as a Thread Border Router, and a built-in Zigbee smart home hub.

Additional Features and Benefits

eero Max 7 will work with all major internet service provider plans and, like all eeros, has several features to deliver a great connectivity experience:
Easy to Set Up and Manage: Use the eero app to set up eero Max 7 in minutes, manage the network, pause the internet, share network details with friends or guests, and much more.
Backward Compatible: Similar to our other devices, eero Max 7 is backward compatible with previous generations of eero devices, making it easy to expand or upgrade an eero network as wifi needs evolve.
TrueMesh: All eero mesh wifi systems use the company’s patented TrueMesh networking technology to dynamically route data through the fastest path in the network, limiting interference and helping ensure customers have a fast, reliable internet experience. TrueMesh does this by automatically choosing the fastest path for network traffic based on a variety of factors like a network’s layout, interference from neighboring networks, and connected devices.
Safe and Secure Wifi: eero is constantly working to help keep networks safe and secure. Automatic software updates provide the latest security patches, bug fixes, and feature upgrades.
Connectivity for the Smart Home: eero Max 7 supports Matter by enabling customers to set up select Matter-enabled devices with Alexa, acts as a Thread Border Router, and features a built-in Zigbee smart home hub to connect compatible smart home devices on a customer’s network with Alexa.
eero Plus: Subscribers to the eero Plus service can add advanced online security features and parental controls; take advantage of eero Internet Backup during an outage; and use three top-rated security apps: 1Password for password management, Malwarebytes for malware protection, and Guardian for VPN access.
Free Customer Support: Our expert wifi troubleshooting team is ready to help by phone or email seven days per week.
Pricing and Availability

eero Max 7 will be available soon for $599.99 (one-pack), $1,149.99 (two-pack), and $1,699.99 (three-pack) through eero.com, Amazon.com, leading retailers like Best Buy, and internet service providers like Frontier and Metronet in the US, UK, Canada, Italy, France, Germany, and Spain. Learn more about eero Max 7 here: https://eero.com/shop/eero-max-7.

About eero

eero was founded to make wifi and networking the way they should be—fast, reliable, secure, and built for the future. After introducing the first home mesh wifi system, eero is known for award-winning hardware and software and continues to create connectivity solutions for individuals, businesses, communities, and service providers. Founded and headquartered in San Francisco in 2014, eero is an Amazon company. For more information, visit eero.com.