Breaking News

Apple unleashes M5 CPU and new devices PlayStation Plus Game Catalog for October 2025 Logitech Muse, the Digital Pencil for Apple Vision Pro, Launches October 22nd NIKON EXPANDS DX LENS LINEUP WITH TWO NEW NIKKOR LENSES MSI Unveils the AI-Ready Cubi Z AI Series Mini PC

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Apple Reports Record Quarter Revenue, But Gives Cautious Holiday Season Sales Forecast

Apple Reports Record Quarter Revenue, But Gives Cautious Holiday Season Sales Forecast

Enterprise & IT Nov 1,2018 0

For the quarter ended in September, Apple set revenue records for iPhone and wearables and all-time quarterly records for services and Mac, but warned that said sales for the holiday quarter could miss expectations.

The company posted quarterly revenue of $62.9 billion, an increase of 20 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.91, up 41 percent. Apple said that international sales accounted for 61 percent of the quarter’s revenue.

The company sold 46.9 million iPhones in the fiscal fourth quarter, and the average selling price (ASP) of iPhones was $793. A higher ASP means customers purchased more high-end handsets such as the iPhone X and the newer XS and XS Max, versus less expensive models like the older iPhone 8 and iPhone 7.

During Apple’s investors call, executives said they will no longer be providing unit numbers for iPhone, iPad and Mac, removing a key metric for investors to track device demand. Apple CFO Luca Maestri explained the change saying that unit sales don’t provide a clear picture of the company performance.

Apple's services revenue, which includes iCloud, the App Store and Apple Music, reached an all-time high of $10 billion. Excluding a one-time favorable adjustment of $640 million recognized in the fourth quarter of fiscal 2017, services revenue grew from $7.9 billion in the fourth quarter of fiscal 2017 to $10 billion in the fourth quarter of fiscal 2018, an increase of 27 percent.

"We’re thrilled to report another record-breaking quarter that caps a tremendous fiscal 2018, the year in which we shipped our 2 billionth iOS device, celebrated the 10th anniversary of the App Store and achieved the strongest revenue and earnings in Apple’s history," said Tim Cook, Apple’s CEO. "Over the past two months, we’ve delivered huge advancements for our customers through new versions of iPhone, Apple Watch, iPad and Mac as well as our four operating systems, and we enter the holiday season with our strongest lineup of products and services ever."

Apple said it expects between $89 billion and $93 billion in revenue for its fiscal first quarter ending in December.

According to Tim Cook, said some of the forecast was explained by Apple releasing its top-end iPhone models, the XS and XS Max, in the fiscal fourth quarter. Cook also said foreign exchange rates would have a $2 billion negative impact on Apple’s sales forecast. In addition, Cook was
unsure whether Apple can make enough new iPhones, Apple Watches, iPads and Mac models it released in recent weeks. He also said that Apple is "seeing some macroeconomic weakness in some of the emerging markets," without specifying which ones.

However, Apple CEO stressed that Apple was happy with its performance in China, where revenue grew 16 percent to $11.4 billion, the fifth quarter in a row the company has had double-digit growth in the region.

Tags: Applefinance
Previous Post
U.S. Indicts UMC, China's Jinhua and Former Micron Employees For Stealing Micron Trade Secrets
Next Post
Microsoft Unveils Mixer Season 2 Video Game-Watching Platform

Related Posts

  • Apple unleashes M5 CPU and new devices

  • Apple debuts iPhone 17, Pro, Max, Air, Watch Series 11, Watch Ultra 3, Watch SE 3, AirPods Pro 3

  • Apple unveils Mac Studio featuring M4 Max and new M3 Ultra

  • Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

  • Apple debuts iPhone 16e

  • Apple introduces M4 Pro and M4 Max and new MacBook Pro

  • Apple unveils the new iMac with M4, supercharged by Apple Intelligence and available in fresh colors

  • Apple introduces powerful new iPad mini built for Apple Intelligence

Latest News

Apple unleashes M5 CPU and new devices
Enterprise & IT

Apple unleashes M5 CPU and new devices

PlayStation Plus Game Catalog for October 2025
Gaming

PlayStation Plus Game Catalog for October 2025

Logitech Muse, the Digital Pencil for Apple Vision Pro, Launches October 22nd
Consumer Electronics

Logitech Muse, the Digital Pencil for Apple Vision Pro, Launches October 22nd

NIKON EXPANDS DX LENS LINEUP WITH TWO NEW NIKKOR LENSES
Cameras

NIKON EXPANDS DX LENS LINEUP WITH TWO NEW NIKKOR LENSES

MSI Unveils the AI-Ready Cubi Z AI Series Mini PC
Enterprise & IT

MSI Unveils the AI-Ready Cubi Z AI Series Mini PC

Popular Reviews

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

Terramaster F8-SSD

Terramaster F8-SSD

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

be quiet! Pure Base 501

be quiet! Pure Base 501

Soundpeats Pop Clip

Soundpeats Pop Clip

Akaso 360 Action camera

Akaso 360 Action camera

Dragon Touch Digital Calendar

Dragon Touch Digital Calendar

Noctua NF-A12x25 G2 fans

Noctua NF-A12x25 G2 fans

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed