Breaking News

Viltrox announces Seven-inch Camera Monitor the DC-A1 AMD Introduces New Radeon Graphics Cards and Ryzen Threadripper Processors at COMPUTEX 2025 COLORFUL Presents iGame Origo Series Laptops Lexar Introduces Innovative Product Lines at Computex 2025 Asus at Computex 2025

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Apple Takes And Google Bands First To Unseat Coca-Cola in The History of Best Global Brands

Apple Takes And Google Bands First To Unseat Coca-Cola in The History of Best Global Brands

Enterprise & IT Oct 1,2013 0

Brand consultancy firm Interbrand has identified the top 100 most valuable global brands and Apple is claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. Apple has appeared on Interbrand?s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple?s brand value is USD $98.3 billion? almost 15 times the amount of its brand value in 2000.

"Tim Cook has assembled a solid leadership team and has kept Steve Jobs' vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again," said Jez Frampton, Interbrand?s Global Chief Executive Officer.

New entrants in the 2013 Best Global Brands list are Discovery (#70), Duracell (#85) and Chevrolet (#89).

The top rising brands for 2013 include Facebook (#52, +43%), Google (#2, +34%), Prada (#72, +30%), Apple (#1, +28%), Amazon (#19, +27%)

Out of this year's top 10 brands, seven hail from the tech sector. Tech brands continue to dominate Interbrand's Best Global Brands report. Due to its commitment to product innovation and its massive marketing spend, Samsung (#8, +20%) has surpassed Apple in smartphone sales and appears to be leading the tech sector in terms of connectivity and home automation. Samsung, which had one of the strongest increases of absolute brand value this year, continually anticipates what consumers will desire next.

Despite the strong performance of many brands in this sector, a number of tech and consumer electronic brands did not rise, or even earn a position, on this year's ranking. Most notably, one-time category leaders, Yahoo! and Blackberry fell off this year's ranking entirely, while Nokia (#57, -65%) experienced the largest decline in brand value in the history of Best Global Brands. Nintendo (#67, -14%), and Dell (#61, -10%) also experienced a decline in brand value.

When determining the top 100 most valuable global brands, Interbrand examines the financial performance of the branded products or service; therole the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.

Tags: Apple
Previous Post
NEC And Nippon Electric Glass Showcase "Invisible Glass" At CEATEC
Next Post
Silicon Image Unveils First 4K Ultra HD MHL 3.0 Receiver IC with HDCP 2.2 Support

Related Posts

  • Apple unveils Mac Studio featuring M4 Max and new M3 Ultra

  • Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

  • Apple debuts iPhone 16e

  • Apple introduces M4 Pro and M4 Max and new MacBook Pro

  • Apple unveils the new iMac with M4, supercharged by Apple Intelligence and available in fresh colors

  • Apple introduces powerful new iPad mini built for Apple Intelligence

  • Apple expands Self Service Repair Diagnostics support to Europe

  • Canon developing new RF-S 7.8mm F4 STM DUAL lens for EOS R7 camera for recording spatial video for Apple Vision Pro

Latest News

Viltrox announces Seven-inch Camera Monitor the DC-A1
Cameras

Viltrox announces Seven-inch Camera Monitor the DC-A1

AMD Introduces New Radeon Graphics Cards and Ryzen Threadripper Processors at COMPUTEX 2025
GPUs

AMD Introduces New Radeon Graphics Cards and Ryzen Threadripper Processors at COMPUTEX 2025

COLORFUL Presents iGame Origo Series Laptops
Enterprise & IT

COLORFUL Presents iGame Origo Series Laptops

Lexar Introduces Innovative Product Lines at Computex 2025
Cameras

Lexar Introduces Innovative Product Lines at Computex 2025

Asus at Computex 2025
GPUs

Asus at Computex 2025

Popular Reviews

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

be quiet! Dark Rock 5

be quiet! Dark Rock 5

G.skill Trident Z5 Neo RGB DDR5-6000 64GB CL30

G.skill Trident Z5 Neo RGB DDR5-6000 64GB CL30

Arctic Liquid Freezer III 420 - 360

Arctic Liquid Freezer III 420 - 360

Crucial Pro OC 32GB DDR5-6000 CL36 White

Crucial Pro OC 32GB DDR5-6000 CL36 White

Crucial T705 2TB NVME White

Crucial T705 2TB NVME White

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed