Japanese tech giant Toshiba hopes to shed drag on profits while shoring up finances by selling its personal computer business to Asustek Computer.

Nikkei reports that Toshiba has entered into negotiations to sell its money-losing PC operations to Asus, as part of a broader restructuring.

Toshiba seeks to fill the massive hole left in its finances by losses on U.S. nuclear operations. The company reached a deal in September to sell its flash memory unit and announced Tuesday that it will sell its television business to China's Hisense Electric.

Acquiring Toshiba's PC business could help Asus expand its sales in America and Europe.

However, a deal could be complicated since Lenovo Group has also reportedly expressed interest for Toshiba's unit.

Toshiba sells roughly 1.8 million PCs annually, putting its share of global sales at just 1%, under the pressure from rivals as HP and Lenovo.

NEC and Fujitsu have already sold or agreed to sell their PC operations to Lenovo.

Update: Toshiba said on Friday it had not entered into talks with any company to sell its personal computer business, denying Nikkei's report.