Avid Selling Its Audio and video Lines
Avid has agreed to sell its consumer audio and video
product lines to inMusic as well as its video editing line
to Corel, as part of the company's effort to streamilne its
operations and improve its profits.
Avid has initiated a series of strategic actions to focus
the company on its Media Enterprise and Post & Professional
customers and to drive improved operating performance. As
part of these actions, the company is divesting its
consumer businesses.
Avid has agreed to sell its consumer audio and video product lines. The company's consumer audio products are being sold to inMusic, the parent company of Akai Professional, Alesis and Numark, among others. Headquartered in Cumberland, Rhode Island, inMusic's brands are best known for producing products for music production, performance and DJing. The products involved in this transaction include M-Audio brand keyboards, controllers, interfaces, speakers and digital DJ equipment and other product lines. Avid will continue to develop and sell its Pro Tools line of software and hardware, as well as associated I/O devices including Mbox and Fast Track.
Separately, Avin's consumer video editing line is being sold to Corel. The products involved in this transaction include Avid Studio, Pinnacle Studio, and the Avid Studio App for the Apple iPad, as well as other legacy video capture products.
The divested product lines contributed approximately $91 million of Avid?s 2011 revenue of $677 million. As part of the transactions, certain employees of Avid will transfer to each acquiring company. Avid estimates that the proceeds from these transactions will be approximately $17 million, subject to closing inventory adjustment, with a portion held in escrow. Both transactions are expected to close today, July 2, 2012.
Avid also plans to lay off approximately 20% of its permanent employee base.
"The changes we are announcing today make Avid a more focused and agile company," said Gary Greenfield, CEO of Avid. "By streamlining and simplifying operations, we expect to deliver improved financial performance and partner more closely with our enterprise and professional customers. Our objective remains to provide these customers with the innovative solutions that allow them to create the most listened to, most watched and most loved media in the world. I?m excited about our future prospects."
Avid has agreed to sell its consumer audio and video product lines. The company's consumer audio products are being sold to inMusic, the parent company of Akai Professional, Alesis and Numark, among others. Headquartered in Cumberland, Rhode Island, inMusic's brands are best known for producing products for music production, performance and DJing. The products involved in this transaction include M-Audio brand keyboards, controllers, interfaces, speakers and digital DJ equipment and other product lines. Avid will continue to develop and sell its Pro Tools line of software and hardware, as well as associated I/O devices including Mbox and Fast Track.
Separately, Avin's consumer video editing line is being sold to Corel. The products involved in this transaction include Avid Studio, Pinnacle Studio, and the Avid Studio App for the Apple iPad, as well as other legacy video capture products.
The divested product lines contributed approximately $91 million of Avid?s 2011 revenue of $677 million. As part of the transactions, certain employees of Avid will transfer to each acquiring company. Avid estimates that the proceeds from these transactions will be approximately $17 million, subject to closing inventory adjustment, with a portion held in escrow. Both transactions are expected to close today, July 2, 2012.
Avid also plans to lay off approximately 20% of its permanent employee base.
"The changes we are announcing today make Avid a more focused and agile company," said Gary Greenfield, CEO of Avid. "By streamlining and simplifying operations, we expect to deliver improved financial performance and partner more closely with our enterprise and professional customers. Our objective remains to provide these customers with the innovative solutions that allow them to create the most listened to, most watched and most loved media in the world. I?m excited about our future prospects."
