Verizon is kicking off the biggest shopping day of the year with offers on popular smartphones and deals all weekend long on the latest tablets, smartwatches and the new Palm.

First of all, have in mind that all promotional device offers require device payment purchase or 2 yr agreement.

Starting online Thursday and in-stores Black Friday, get $400 off the best Android phones on the market – Google Pixel 3, Pixel 3 XL, Samsung Galaxy S9, Galaxy S9+, Galaxy Note 9 and LG V40 – without having to trade in current phone. This deal ends midnight on Friday, but consumers can still take $200 off the same phones with no trade-in required through Saturday and Sunday.

Apple lovers can pick up an iPhone X for $400 off - no trade in required - through Black Friday. They can also get $300 off the latest iPhone when you add a new line on a device payment, or get $100 when they upgrade and trade in an eligible phone all weekend long. Consumers can also pair their new iPhone with a new iPad and pay $99 for the iPad when you purchase it on a two-year contract.

As always, trade-in device must be in good working and cosmetic condition.

Starting online Thursday and in-store on Black Friday, Verizon is offering the $150 off Palm on a two-year contract or device payment with the purchase of an eligible smartphone. Palm easily syncs to phoned with Verizon NumberShare, enabling consumers to receive all their texts, alerts and phone calls. Since Palm shares the same number with a primary smartphone, consumers can switch between phones.

Verizon also offers deals all weekend long on the latest smart products and accessories from top brands like Google, JBL and Mophie. A Google Home Hub will be offered for $99.99 and the JBL LinkView for $149.99.

Starting December 12, Verizon will kick off seven consecutive days of offers for Verizon Up members, ranging from $70 off Canary security systems to $10 Amazon gift cards. For every $300 customers spend toward their Verizon Wireless bill, they earn one credit that can be used to redeem a host of rewards and experiences.

New residential Fios customers can now switch to Fios Gigabit Connection, TV and phone with a two-year agreement and get a year of Amazon Prime and an Amazon Echo for free. For thiose who have already Prime, Fios will cover another year.

In addition, for Black Friday Weekend (Nov. 22 to 26), new Fios Gigabit Connection customers can choose from a $100 Amazon.com gift card for holiday shopping, a Ring Video Doorbell 2 for a smarter home, or a year of Xbox Game Pass with unlimited access to over 100 Xbox One and Xbox 360 games on Xbox One.

From November 19 to 26, business owners can purchase a Fios Double or Triple Play bundle with a two-year agreement, and as a bonus, they will receive a $350 prepaid Visa card. Any speed qualifies.