Snap is partnering with Verizon to develop new augmented reality (AR) features and experiences.
The partnership also includes premium sponsorship placements within Snap Originals video series and exclusive distribution and co-marketing initiatives.
Verizon 5G Ultra Widebandh will power Snap’s AR applications, including Landmarker tech, which creates location-based entertainment experiences and Portal Lenses that can transport fans backstage at a concert or provide spectators in-stadium experiences from their seat during the game.
Consumers will also enjoy activations at many of Verizon’s key marketing moments and throughout the Snapchat advertising platform. Verizon will preload the Snapchat application on select 5G phones, and provide exclusive offers through strategic programs like Verizon Up.
Since April, Verizon has launched 5G Ultra Wideband mobility service in 18 cities as well as 16 sporting and entertainment arenas across the U.S., and plans to expand to more than 30 cities by the end of this year.