LG Electronics has positioned its latest 'Signature' organic light-emitting diode (OLED) TV against Samsung's SUHD TV, featuring a second-generation quantum dot display technology. Samsung Electronics has pointed out productivity issues of OLED TVs and recommended the quantum dot display technology. The company admitted that its first-generation quantum dot TV needed improvement in terms of brightness and energy efficiency, and it is planning to advance the second-generation quantum dot TV into the third-generation and fourth-generation in the future.

It is also said that Samsung Electronics plans to advance the current second-generation quantum dot TV into a quantum dot light emitting diode (QLED) TV in the medium and long term. A QLED is an organic light-emitting device that emits light directly and requires no backlight unit (BLU), just like OLED, using the quantum dot device.

Commenting in Samsung's efforts to create an organic light-emitting LCD TV, LG Electronics and LG Display claim that durability issues would arise, since the display's film could be easily broken in the process of realization.

At CES, LG is promoting its new LG Signature OLED TV, which measures in at just 2.57 millimeters thick, or the same thickness as four stacked credit cards. It boasts one billion colors and deeper black levels, the strongest point of the OLED. The TV also delivers 800-nit brightness, more than two times brighter than existing premium OLED TVs.

It also meets the standards of high dynamic range (HDR). OLED TV supports the HDR standards of not only the UHD Alliance but also Dolby r Vision, providing a wider variety of choices of HDR content.

LG plans to improve the productivity of OLED panels. At CES, LG Display CEO and Vice Chairman Han Sang-beom pledged to achieve 80 to 90 percent of the yield rate of UHD OLED panels by the end of the year.