"We want to make it easy for movie fans to enjoy all of their past and future digital purchases across all of their devices," said Jonathan Zepp, head of Google Play Movies partnerships.
Disney Movies Anywhere includes a library of over 400 active digital titles from Disney, Pixar, and Marvel; preview upcoming offerings and hours of free new and exclusive short-form content. In addition to browsing titles available for purchase, consumers can redeem Digital Copy codes found in Disney, Pixar, and Marvel Blu-rays and DVDs directly in Disney Movies Anywhere, as well as earn Disney Movie Rewards points for digital purchases.
For a limited time, Disney Movies Anywhere users who connect a new participating retailer account will receive a free digital copy of Disney's animated film "Wreck-It Ralph."
Studios are trying to steer movie fans to digital purchases as sales of physical discs fade.
The Disney Movies Anywhere App is available in the U.S. for free from the Google Play store and from the iTunes App Store.