The purchased movies can be watched on a laptop or desktop computer, or on Apple's iPhone, iPad and iPod Touch, Disney said. Consumers can also view the films through the Apple TV box.
The debut of Disney Movies Anywhere coincides with the digital release of Disney's hit film "Frozen" and features Disney's library of over 400 active digital titles. In addition, for a limited time, Disney Movies Anywhere users who activate and connect their Disney Movies Anywhere account to their iTunes account will receive a free digital copy of Disney Pixar's animated classic "The Incredibles."
The service is built on Disney's digital rights locker KeyChest, rather than UltraViolet, a cloud storage service used by other major Hollywood studios.
"The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family," said Jamie Voris, Chief Technology Officer, The Walt Disney Studios.
Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar, and Marvel films. Users can now redeem these codes through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and connects their iTunes account. Additionally, consumers can now earn Disney Movie Rewards points for their digital purchases through Disney Movies Anywhere going forward.
The Disney Movies Anywhere App is available for free from the App Store on iPhone, iPad and iPod touch or at www.appstore.com/disney.