DJI, known for its civilian drones, is using its image stabilization technology to the new the Osmo Action camera.

Osmo Action is as rugged, dustproof, shockproof (drops from up to 5 feet), waterproof (operating at a depth of 36 feet) and has the ability to operate in sub-freezing temperatures (14° Fahrenheit).

The camera uses color screens on both the front and back, a unique design feature that allows for more convenient scene composition while on the move. The 2.25-inch rear touchscreen employs a water- and fingerprint-repelling coating, and the 1.4-inch front screen makes vlogging and selfies easy. With a brightness of 750 nits, Osmo Action can be used in harsh lighting conditions, including direct sunlight.

Power on, initiate recording, and rotate through the video and photo capture modes fast with three dedicated buttons. SnapShot allows Osmo Action to turn on and begin recording in under two seconds by pressing the shutter button once.

A 1/2.3-inch sensor records 12-megapixel photos and 4K video up to 60fps at 100Mbps. A three-glass aspherical lens design records low-distortion content and aids in reducing warping effects for improved scenes. The lens cap is finished with two layers of anti-fingerprint coating to keep the shot clean during use, as well as an anti-reflective coating to reduce the unwanted effects of lens glare.

Osmo Action is the first DJI handheld camera to include RockSteady, DJI’s Electronic Image Stabilization (EIS) technology. Stabilization algorithms work in conjunction with EIS to record every movement in stable video, even when recording 4K/60fps. Additionally, Osmo Action is capable of High Dynamic Range (HDR) video in 4K/30fps, delivering an additional three stops of dynamic range to the scene, natural transitions between light and dark areas, and details that are often lost in complex lighting conditions. Osmo Action has a removable battery with a run time of 93 minutes recording at 4K/30fps with RockSteady enabled, and 135 minutes recording at 1080p/30fps without RockSteady. Dual microphones let users take advantage of Osmo Action's Voice Control, and a speaker ensures playback quality.

While recording, choose between:

• Slo-mo: 8x slow motion in 1080p 240fps or 4x slow motion in 1080p 120fps
• Timelapse: To turn minutes into seconds
• Custom Exposure settings: Shoot for the stars with manual and semi-automatic settings that allow up to 120 seconds of exposure

Using the DJI Mimo app, connect Osmo Action to your mobile device with WiFi or Bluetooth for added functionality, including a live feed of the camera, multiple story templates, in-app quick editing, and more.

Osmo Action retails for $349 and will start shipping on May 15 at store.dji.com and from authorized dealers on May 22. That's well below the cost of the GoPro Hero 7 Black. However, GoPro is currently bundling a microSD card, which helps narrow the difference.