Facebook introduced Instant Articles, a new product for publishers to create interactive articles that will be displayed to the social network's mobile news feeds. Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Readers will be able to
zoom in and explore high-resolution photos by tilting their phones, or watch auto-play videos as they scroll through stories. Interactive maps, audio captions will be provided. In addition, readers will be able to like and comment on individual parts of an article in-line.

Publishers will be able to sell ads in their articles and keep the revenue, or they could choose to use Facebook’s Audience Network to monetize unsold inventory. Publishers will also have the ability to track data and traffic through comScore and other analytics tools.

Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Instant Articles is launching on Facebook for iPhone with a special set of stories published by The New York Times, BuzzFeed, National Geographic, NBC and The Atlantic.