Facebook has started offering selected news organizations the oportunity to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic. For example, CNN's New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show.

The social network launched two tools on Monday, the Keyword Insights API (application programming interface) and the Public Feed API.

The Public Feed API displays a real-time feed of public posts for a specific word. Only public posts (from Pages and Profiles of those with 'Follow' turned on) are available with this API.

The Keyword Insights API aggregates the total number of posts that mention a specific term in a given period. It can also display anonymous, aggregated results based on gender, age and location, Facebook said.

The public feed API will only gather public posts. If a post is not public it will not be shown.

If someone doesn't want a Facebook message to be used in the new feed, the proper audience for the message can be selected when posting it.

Access to the APIs is starting today for a limited selection of news organizations including Buzzfeed, CNN, NBC's Today Show, The Economist, Slate, and Sky TV in the U.K., Facebook said.