"We also want individuals to have the opportunity to be given an unambiguous choice before Facebook start using that information and to be given the opportunity to change that decision at any point in the future. We think consumers deserve a greater level of information and protection, but so far Facebook and WhatsApp haven’t agreed. If Facebook starts using the data without valid consent, it may face enforcement action from my office," Denham added.
WhatsApp’s changes are the first steps by Facebook toward monetizing the platform since the social network’s chief executive officer, Mark Zuckerberg, sealed a deal to buy the app for $22 billion for the app in 2014.
Facebook said that the policy updates "comply" with the law and follow the latest guidance from the U.K. regulator.
The U.S. Federal Trade Commission is also reviewing a joint complaint from two consumer privacy groups filed in August claiming that Facebook’s move violates U.S. federal law banning unfair and deceptive practices.