The game, developed by Epic Games, sold more than 3 million units worldwide in its first 10 weeks. It also has received numerous awards, including Gamespot's Game of the Year and the Interactive Achievement Awards' Overall Game of the Year.
Cliff Bleszinski, lead game designer for "Gears," worked with screenwriter Stuart Beattie to define a treatment, with the aim of crafting a movie that will appeal to the game's fans and moviegoers.
While the track record for video adaptations is decidedly mixed, producer Marty Bowen is hoping this one will be different.
"We're not going to do a to a lowest-common-denominator movie," said Bowen, who is partnered on the project with Wyck Godfrey. "We're going to attempt to elevate it. And we're starting off by having an A-list writer doing it."
Beattie first got involved one night while playing the game live. He believes that if you tell a good story, audiences will respond, and he thinks the game's setting and scope will help in that respect.