A key advantage blu-ray enjoys over other rival formats is the wide range of content creators who are releasing their titles on BD discs. Today, there are more than 1,500 Blu-ray video releases in the market encompassing a breadth of titles. Almost all renowned Hollywood studios such as Twentieth Century Fox, Walt Disney Pictures, and Warner Bros. Entertainment, and several other smaller studios support Blu-ray, as the principal video technology of the 21st century. Several studios have also announced to release continuous line up of catalog titles and new feature films on Blu-ray disc along with DVD every year. The trend is expected to pick up pace in coming years as more and more blu-ray enabled products including home video decks, PC drives, PCs fitted with BD drives, and blank media, appear on the market.
As the blu-ray technology continues to improve in research labs and with consumers penchant for high-resolution movies only growing stronger, demand for blu-ray discs will continue to grow despite its higher price when compared to DVDs. The rate of growth and expanding popularity of blu-ray discs is forecast to challenge the market for DVDs in the upcoming years, which is already feeling the heat of cannibalization of market opportunities.
The US and Europe together accounts for a lion's share of the global Blu-ray Discs market. The popularity of blu-ray disc format has spread all over the world encouraged by the higher storage requirements of HD video content. Although the fruition of the prediction that blu-ray is the future of entertainment is yet to be seen, demand although stabilizing is forecast to continue to rise at healthy double-digit rates in the immediate short term.