Samsung announced the global launch of The Freestyle+, an AI-powered portable projector designed to deliver a flexible and personalized entertainment experience across a wide range of spaces. Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original version of The Freestyle, while introducing smarter AI capabilities, improved brightness and expanded entertainment features—allowing you to enjoy content more freely, with minimal setup or adjustment. “The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”

AI That Lets You Point and Play
At the core of The Freestyle+ is AI OptiScreen, a suite of AI-powered screen optimization technologies that automatically adjusts the picture to different spaces—so you can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments:

3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clear viewing
This intelligent viewing experience is further supported by Samsung Vision AI Companion1. This personalized AI platform designed for Samsung screens integrates enhanced Bixby2 with AI services from global partners to enable more natural, conversational interaction with on-screen content.

Vision AI
Light to Carry, Designed for Everyday Viewing
Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.

Designed for everyday viewing, The Freestyle+ lets you move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at virtually any angle—including walls, floors and ceilings—without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.

On-the-Go Entertainment with Immersive Sound
Designed for moments beyond the living room, The Freestyle+ brings entertainment with you—without relying on external devices or fixed setups. Built-in access to Samsung TV Plus3, various streaming services and Samsung Gaming Hub4 allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce rich, full audio in a compact design. And, newly added support for Samsung Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, for a layered, cohesive sound experience.

Samsung will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.

1 Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details.
2 Bixby may record inputs and share queries with third party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.
3 Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Samsung TV Plus channels may vary by location and are subject to change. UI is subject to change without prior notice.
4 High speed internet connection, additional gaming service subscriptions and compatible controller required. Samsung account required.