Breaking News

PlayStation Plus Game Catalog for August 2025 Arctic announces Xtender PC case Samsung Launches World’s First 500Hz OLED Gaming Monitor and New Odyssey G7 Lineup Razer Unveils Wolverine V3 Pro 8K PC controller XPG Launches the Industry-leading RGB Gen4 SSD – SPECTRIX S65G

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Google to Make Money From Each Product Purchase

Google to Make Money From Each Product Purchase

Enterprise & IT Mar 19,2018 0

Retailers including Target Corp, Walmart Inc, Home Depot Inc, Costco Wholesale Corp and Ulta Beauty Inc. will soon pay Google for each product purchase made through Google Search, Google Express and Google Assistant on mobile phones and voice devices.

Google's new program moves beyond the concept which retailers make make payments to place ads on Google platforms. It will directly take a cut of the actual purchases, too. In exchange for Google listings and linking to retailer loyalty programs, the retailers pay Google a piece of each purchase.

Google hopes the program helps retailers capture more purchases on desktop, cell phones and smart home devices with voice search.

The initiative sprang from Google's observation that consumers were sending image searches of products, asking "Where can I buy this?" "Where can I find it?" "How can I buy it?" "How do I transact?" said Surojit Chatterjee, Director of Product Management, Google Shopping.

Currently, consumers who make a Google search that ends with an Amazon purchase.

The new Google program, Shopping Actions, will be available in the United States to retailers of all sizes and could help retail chains keep those customers. It gives customers an easy way to shop your products on the Google Assistant and Search with a universal cart, whether they’re on mobile, desktop or even a Google Home device.

The idea is to make online buying easier by giving them a single shopping cart and instant checkout - a core feature of Amazon's retail dominance.

By participating in the Shopping Actions program, retailers will be able to:

  • Surface their products on new platforms like the Google Assistant with voice shopping.  
  • Help their customers shop across Google. A shareable list, universal shopping cart and instant checkout with saved payment credentials work across Google.com and the Google Assistant -- allowing customers to turn browsing into buying. For example, shopper Kai can do a search on Google for moisturizing hand soap, see a listing for up & up brand soap from Target, and add it to a Google Express cart. Later, in the kitchen, Kai can reorder foil through voice, add it to the same cart using Google Home, and purchase all items at once through a Google-hosted checkout flow.
  • Increase loyalty and engagement with highest value customers. 1-click re-ordering, personalized recommendations, and basket-building turn one-time shoppers into repeat customers. If Kelly does a search for “peach blush,” for example, and she has opted to link her Google account with her Ultamate Rewards status, Google will recognize this and surface relevant blush results as well as related items -- like makeup brushes -- from Ulta Beauty to help her build a basket with her preferred retailer.

As we previously mentioned, Shopping Actions uses a pay-per-sale model, meaning retailers only pay when a sale actually takes place.

Tags: Google
Previous Post
New HyperX FURY DDR4 and Impact DDR4 Product Lines Support Automatic Plug N Play Overclocking
Next Post
Apple Is Developing Its Own Micro-LED Screens

Related Posts

  • Elevate your gameplay across mobile and PC

  • What’s new in Android 15, plus more updates

  • NVIDIA Teams Up With Google DeepMind to Drive Large Language Model Innovation

  • Google at CES 2024

  • Google introduces Gemini AI model

  • Google Cloud Launches AI-Powered Anti Money Laundering Product for Financial Institutions

  • Connecting all things Android at MWC Barcelona

  • Mercedes-Benz and Google Join Forces to Create Next-Generation Navigation Experience

Latest News

PlayStation Plus Game Catalog for August 2025
Gaming

PlayStation Plus Game Catalog for August 2025

Arctic announces Xtender PC case
Cooling Systems

Arctic announces Xtender PC case

Samsung Launches World’s First 500Hz OLED Gaming Monitor and New Odyssey G7 Lineup
Gaming

Samsung Launches World’s First 500Hz OLED Gaming Monitor and New Odyssey G7 Lineup

Razer Unveils Wolverine V3 Pro 8K PC controller
Gaming

Razer Unveils Wolverine V3 Pro 8K PC controller

XPG Launches the Industry-leading RGB Gen4 SSD – SPECTRIX S65G
PC components

XPG Launches the Industry-leading RGB Gen4 SSD – SPECTRIX S65G

Popular Reviews

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

Noctua NH-D15 G2

Noctua NH-D15 G2

Soundpeats Pop Clip

Soundpeats Pop Clip

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

be quiet! Pure Base 501

be quiet! Pure Base 501

Terramaster F8-SSD

Terramaster F8-SSD

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed