Access to information is at the heart of Google’s mission, and the company has started promoting news in its search engine that appear in websites built with the Accelerated Mobile Pages (AMP) technology. Last October, Google joined others across the industry on the Accelerated Mobile Pages Project (AMP), an open source initiative to make the mobile web as fast as possible.

In over four months, publishers, scores of technology companies and ad-tech businesses have taken part in this joint mission to improve the mobile web.

Starting today, Google will make it easy to find AMP webpages in relevant mobile search results, giving you a fast reading experience for top stories. Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load fast - and it’s easy to scroll through the article. It’s also easy to flip through the search results just by swiping from one full-page AMP story to the next.

Google says that webpages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages.

All three Silicon Valley companies - Google, Facebook, Apple - are trying to make articles load faster on smartphones, by offloading the webpages from the code that delivers advertising. Facebook and Apple have sought to fix the problem by asking that articles be posted directly inside their own apps instead of via publishers’ websites. Critics have warned that media companies could lose control of their content under this arrangement.

Google’s project differs because publishers still post to their own websites, and the load times are made faster because the Web pages are "cached," or loaded in advance.