Hulu said that its cheapest option is now $6 per month, while its live TV bundle will set customers back $45 per month.
A one-month subscription to Hulu's 60-channel TV bundle will now set customers back $45 per month. That's a $5 increase from the current pricing and comes as the company has added more channels to the offering. But a subscription also comes with access to the streamer's on-demand product, which when subtracted from the price of the bundle service would put Hulu back in line with the other offerings on the market. Hulu also is discounting its premium live TV add-ons — enhanced cloud DVR and unlimited screens — to a flat $10 extra per month.
The on-demand service, meanwhile, is getting a price cut. It will now cost $5 per month to subscribe to Hulu with ads, a $3 discount from the previous price. The ad-free offering remains the same at $12 per month.
The $5 fee includes access to more than 85,000 episodes of television and thousands of movies. It also includes originals like The Handmaid's Tale and Castle Rock. Netflix, on the other hand, recently announced that it would raise the price of its plans. It now starts at $9 per month and its most popular option is increasing to $13 per month.
The pricing changes will go into effect Feb. 26 for new subscribers and on subsequent bills for existing subscribers.
In January, Hulu announced that it had passed 25 million subscribers, over a million of which pay for the live TV bundle.
Hulu will become majority owned by Disney after its deal to acquire the Fox assets is finalized.