IFA 2019: HMD Global Revives the Nokia Flip-Phone, Announces the Nokia 7.2 and the Nokia 6.2
HMD Global, the home of Nokia phones, today announced five new Nokia phones: the Nokia 7.2, a powerful 48MP triple camera featuring ZEISS Optics, and the Nokia 6.2, where the PureDisplay meets an advanced triple camera setup powered by AI experiences.
The company also expanded its feature phone portfolio to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, which offers essential modern tech like The Google Assistant, WhatsApp, 4G and more.
The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. This makes is designed for consumers with accessibility needs or looking for a digital detox. Lastly, the Nokia 110 is all about entertainment in an extremely affordable package.
HMD Global also shared its vision for the Nokia phones of the future. The company has identified key strategic investment areas for the future. These investments will be aimed to drive even deeper differentiation for Nokia phones in the areas of imaging, security as well as design and materials innovation. Bringing the benefits of new network technology to a wider audience, HMD Global also announced its commitment to deliver an affordable yet premium grade 5G experience in 2020.
Two new Android smartphones
In a renewal of the mid-segment, HMD Global today announced two new Nokia smartphones – the Nokia 7.2 and the Nokia 6.2. In addition, both the Nokia 7.2 and Nokia 6.2 take a leap forward in craftsmanship and materials exploration bringing Nordic designs to the mid-segment.
The Nokia 7.2 features a 48MP triple camera with Quad Pixel technology and ZEISS Optics. The smartphone delivers on Nokia phones’ legacy of bringing unique imaging technologies and features. In an industry first integration of DSLR level pro-bokeh styles into a smartphone, the Nokia 7.2 comes with unique ZEISS bokeh styles available in portrait mode. Giving fans the creative freedom, the Nokia 7.2 also allows for both foreground and background blur to mimic the natural optical bokeh. The Nokia 7.2 also brings advanced low-light imaging with night mode by using AI low light image fusion technology in combination with the highly sensitive 48MP main camera. Building on the strengths of its predecessor, the Nokia 7.2 combines a two-day battery life, PureDisplay technology and always-on HDR, with Nordic design.
The first series 6 Nokia smartphone to premiere a triple camera and PureDisplay technology. The device brings always-on HDR to a new smartphone segment, featuring PureDisplay technology powered by a dedicated visual processor that delivers up to one billion shades of colour. With a combination of AI-features and a powerful triple sensor camera, the Nokia 6.2 lets fans take detailed photos, bokeh portraits and stunning wide-angle shots that capture more. And with its signature two-day battery life, fans will be able to do more of what they like without any battery anxiety.
The Nokia 800 Tough is the first rugged Nokia phone from HMD Global. Not only is the Nokia 800 Tough water and dust proof, it is also protected against drops and has been designed to withstand extreme temperatures. It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, apps like WhatsApp and Facebook, 4G connectivity and more.
The Nokia 2720 Flip is a classic flip phone reimagined for today’s user – compact and tactile but transformed in usability thanks to the integrated AI technology. The phone features a familiar flip-phone design, combining simplicity and reliability in a durable device. Bringing modern features to fans, the Nokia 2720 Flip comes with WhatsApp and Facebook. And with The Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu – a perfect phone for the ones you love.
The Nokia 2720 has two screens -- a primary display measuring 71 millimeters (2.8 inches), and a smaller, 33 mm one on the outside for notifications. Flipping open the device answers any calls. It’ll go on sale later in September across Europe and cost about 89 euros ($98).
A new addition to our feature phone range, the Nokia 110 comes with everything you need to be entertained on the go; an MP3 player for your music collection, built-in camera and an FM radio. It also comes with favourite games, like the classic Snake, and a battery that lets you talk from sunrise to sunset on a single charge. The Nokia 110 builds on the Nokia 105 formula by adding a camera, music and games.
Building on the success of the Nokia True Wireless Earbuds, HMD Global introduces the True Wireless Nokia Power Earbuds, the latest member to the True Wireless Earbuds family. The new wireless earbuds are built to last longer when combined with the portable charging case, being able to be recharged up to 30 times for up to 150 hours of playback in total.
The True Wireless Nokia Power Earbuds deliver high quality audio thanks to their 6mm Graphene drivers. They are also waterproof for up to 30 minutes at 1-meter depth, coming with an IPX7 rating. You can pair them to your Nokia smartphone thanks to their universal Bluetooth 5.0 compatibility. And, to help you get more done with just your voice, the Nokia Power Earbuds come with The Google Assistant at just one touch.
Availability and pricing:
- The Nokia 7.2 comes in Cyan Green, Charcoal and Ice, in 4GB/64GB and 6GB/128GB memory variants, priced at 299/349 Euros respectively, available from the end of September.
- The Nokia 6.2 comes in Ceramic Black and Ice, in 3GB/32GB and 4GB/64GB memory variants, priced at 199/249 Euros respectively, available from October.
- The Nokia 800 Tough comes in Black Steel and Desert Sand and will be available early October, priced at 109 Euros.
- The Nokia 2720 Flip comes in Ocean Blue, Black and Pink, and will be available in September, priced at 89 Euros.
- The Nokia 110 will be available in Ocean Blue, Black and Pink starting mid-September and will retail at $20 globally.
- The Nokia Power Earbuds will be come in Charcoal Black and Light Grey and will be available from October, retailing at 79 Euros.