The new 2021 Cadillac Escalade debuted earlier this week featuring LG Electronics’ P-OLED technology, and marking the first use of a curved OLED display in a production vehicle.

The P-OLED display is a centerpiece of the all-new design of Cadillac’s SUV, and the first vehicle to feature LG’s P-OLED Digital Cockpit Solution (DCS). The 38-inch display is comprised of three separate P-OLED display panels, the largest measuring 16.9 inches diagonally. The three curved screens make up the Instrument Panel Cluster (IPC) for displaying basic vehicle-related information and an Integrated Central Stack (ICS) that serves as an infotainment display for audio, video and navigation content.

Escalade’s system includes features such as Augmented Reality-enabled navigation and Night Vision – all powered by LG-developed software. LG’s software is Automotive Safety Integrity Level (ASIL) compliant and meets the ISO’s international standard for the functional safety of road vehicles.

According to market research firm IHS Markit, the global automotive display market is expected to grow from USD 7.8 billion last year to USD 10.5 billion by 2023.