LG Electronics reportdly plans to launch a TV based on Google's platform in the United States in the week of May 21, a senior LG executive told Reuters on Monday. "Production of Google TVs will start from May 17 from our factory in Mexico and U.S. consumers will be able to buy the product from the week of May 21," Ro Seogho, executive vice president of LG's TV business unit, told a small group of reporters.

Google TV allows viewers to access Google services on their televisions.

LG is joining Sony and Samsung in partnering with the search giant to get a foothold in the Internet TV market. LG will also try to compete with Apple, which is widely expected to unveil a full-fledged TV product later this year or early next year.

Ro added LG will decide whether to expand the offering to Europe and Asia after reviewing sales performance in the U.S. market.

AT CES 2012, LG showcased a new line of TVs powered by Google TV running on their own L9 chipset. The company's Google TV offers ease of use, thanks to the combination of its Android-based user interface and the Magic Remote Qwerty designed by LG. Alongside Google TV, LG plans to advance its own Smart TV platform based on NetCast using open web technology such as Webkit browser and Linux. The company plans to fit around 60 percent of its TVs with its NetCast platform installed.

Google's ambitions in the television arena started in 2010 with the release of the company's first generation Google TV platfor, which failed to catch on with consumers mainly due to a lack of web content or support from hardware manufacturers.

With the second version of Internet TV by Google, the search giant hopes to replicate the success of its Android mobile software and extend its online advertising business to the big screens.