The TV will be a prototype, which means that mass-production will be possible some years later.
Another official said the rollable feature could become a new "form factor" for LG to establish a new ecosystem focusing on OLED-related things from materials to tech. He added the rollable TV could create an easy-to-carry tube that could be carried as easily as a briefcase and be installed wherever customers want to watch programs.
LG Display will be in charge of supplying transparent and flexible OLED panels for use in the new TV. LG's battery unit - LG Chem, the world's biggest electric car battery manufacturer, will supply curved or even wire batteries for the new TV.