As if having the world's largest PDP TV in the living room wasn't enough for their customers, LG has painted parts of the TV and the various components with a 24-carat gold paint. The result is that the world's largest PDP TV is also the world's most expensive, according to LG. The package will set customers back a cool 80 million won (£40,000), said Park.
The company has plans to put the set on sale in the US, Middle East and Far East before the end of the year, she said.
The set is several inches larger than a TV introduced by Panasonic earlier this year. That set has a similar resolution and its screen measures 65 inches across the diagonal. It doesn't come with gold paint or a home theater system, but is already on sale in Japan at a more affordable but still pricey ?2.08 million (£10,700). Panasonic plans to sell it in the US. market sometime in 2005.
While LG's latest set is the largest in commercial production, it's not the largest PDP that the company has made. In October 2003 it announced the development of a prototype screen that measures 76 inches diagonally. The company hasn't indicated when that panel will go into commercial production but the 71-inch panel included in this week's TV was announced as a prototype in July 2003.
LG is gunning for a larger share of the global market for flat panel displays. It aims to have a 30 percent share of the PDP module market by 2005, the number one position in the PDP TV market by 2006 and the number one position in the LCD TV market by 2