LG Electronics introduces in the U.S. its flagship model in the OLED TV category – the 77-inch class LG SIGNATURE OLED TV. Unveiled at CEDIA 2016, the new 77-inch 4K Ultra HD Smart TV (OLED77G6P) carries a suggested price of $19,999. It will be available for pre-sale at U.S. etailers starting Saturday, with initial deliveries planned for next month. The 77-inch LG SIGNATURE OLED TV will be supported by the new LG SIGNATURE CONCIERGE service, an one-on-one customer support and service program.

The 77-inch class (76.7 inches measured diagonally) LG SIGNATURE OLED TV promises to reproduce "the most lifelike images of any television with perfect blacks, stunning brightness, and an expanded color gamut", according to LG.

Thanks to OLED technology's ability to turn each pixel on or completely off, LG OLED TVs produce perfect blacks and render vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas (unlike LCD TVs, which have a halo effect from light bleeding). With 10-bit panels and processing, LG OLED TVs can render more than a billion possible color variations. In addition, What's OLED TVs deliver great picture quality even from wide viewing angles.

The LG SIGNATURE OLED TV's "Picture-on-Glass" design offers an exceptionally thin depth (measuring about one-tenth of an inch), a translucent glass back and a forward-facing sound bar that doubles as a stand for a very low-profile bezel and stand.

By starting from perfect black, LG OLED TVs are able to produce the required light ranges for HDR at a lower peak brightness. In addition to including open-format HDR10, every 2016 LG OLED TV features Dolby Vision technology. Using dynamic metadata to adjust color, contrast and brightness on a frame-by-frame basis, Dolby Vision content boasts superior color accuracy. And, instead of HDR10's one-size-fits-all approach, Dolby Vision mapping engine technology ensures that content is optimized to the TV's capabilities.

All LG OLED TV models come with the latest generation of LG's webOS Smart TV platform. With mobile connectivity, remote features and more content options, LG webOS 3.0 makes it simple for users to find the content they want to watch, including 4K and HDR programming.

LG Electronics USA is also launching "LG SIGNATURE CONCIERGE" – a 24/7 VIP-level service providing one-on-one customer support. LG SIGNATURE CONCIERGE includes a welcome package, a personalized call to explain program benefits, remote service, priority dispatch, and windowless technician arrival which pinpoints the arrival time. In addition, upon registration of the TV, LG SIGNATURE CONCIERGE members receive a $200 American Express gift card, an LG G Pad Tablet and future access to special invitations.