"MySpace is firmly committed to protecting copyright holders rights," said Chris DeWolfe, CEO and co-founder of MySpace. "This is another important step we're taking to ensure that those who create and own content are able to protect it."
The new tool will allow MySpace to more efficiently implement its long-standing policy against users uploading third-party copyrighted material by automating the "notice and take down" process that has been in existence since MySpace's inception.
In compliance with the Digital Millennium Copyright Act, MySpace has enforced copyright protection through a traditional "notice and takedown" process whereby copyright holders inform MySpace of infringing content and MySpace promptly removes it from the site. With the new tool, MySpace will make it even easier for copyright holders to identify and take down user-posted videos containing unauthorized content.
The announcement comes on the heels of MySpace's landmark licensing deal with Gracenote, which implemented fingerprinting technology to help prevent unauthorized music from being posted by users to the site.