Today Amazon introduced new Kindle, the first Kindle with a front light for under $100.

Now you can adjust the display brightness to read comfortably in even more places—whether indoors at night or outside in the sun. The new Kindle also includes an updated design, the latest electronic ink technology for better contrast, and three months of Kindle Unlimited for free.

With Kindle Unlimited, you can read as much as you’d like from a collection of millions of titles at no additional cost.

The new Kindle comes in black or white for $89.99 and is available for pre-order today at www.amazon.com/kindle.

Like all Kindle devices, the new Kindle includes a glare-free display with laser-quality text. The new adjustable front light makes it even more comfortable to read in a variety of places while still delivering weeks of battery life. The tablet also includes updated electronic ink technology for better contrast and now uses capacitive touch to prevent accidental swipes on the six-inch, 167 ppi display.

Now, when you finish a book, it will automatically be marked as read in your library and synced across your reading devices including Kindle, Fire tablet, and the free Kindle apps for iOS and Android. With a few taps, you can filter to see which books you’ve read and which you haven’t.

Additionally, last year, Amazon introduced a new home experience making it easier to find your next great read. Now you will find more recommendations based on your reading history, including new and trending titles in Kindle Unlimited and the Kindle Store.

These features will be delivered as a free, over-the-air update to the all-new Kindle, Kindle Paperwhite Gen 6 (released in 2013), and newer devices in the coming months.

The new Kindle includes all the familiar features of the Kindle family:

• With Bluetooth built-in, listen to Audible book and switch between reading and listening on a Bluetooth enabled device.
• Whispersync and Whispersync for Voice—Saves and synchronizes your last page read, bookmarks, and annotations from your Kindle eBooks and Audible books across all of your Kindle devices and apps, so you can always pick up where you left off on any device.
• Goodreads—Kindle is integrated with a site for readers and book recommendations, with over 85 million members and 86 million book reviews.
  
• X-Ray—Explore the “Bones of the Book”—see all the passages across a book that mention relevant ideas, fictional characters, historical figures, places, or topics of interest.
• Smart Lookup—Integrates a full dictionary definition with other reference information via X-Ray and Wikipedia.
  
• Family Library—With Kindle and Kindle reading apps, you can access not only your own books, but also books from the Amazon account of a spouse or partner.
• Prime members have unlimited access to more than 1,000 books and magazines with Prime Reading as well as one free pre-released book a month with Amazon First Reads.

The new Kindle is $89.99 and available for pre-order today at www.amazon.com/kindle. It will start shipping on April 10. If you’re a previous Kindle owner, you can trade in your device to receive an Amazon.com gift card as well as a 25% discount on a new device, including the all-new Kindle. Additionally, you can purchase a cover for your all-new Kindle for $29.99.