Nintendo’s new membership service along with the company's new business on smart devices are launching this March, and Nintendo has provided more details about them. The Japanese company will globally start a new membership service called "My Nintendo" this March. The service will be open to everyone with a Nintendo Account. My Nintendo will offer games as well as "new entertainment experiences" beyond gaming in the future, according to Nintendo's president.

In Japan, the company was running "Club Nintendo" membership services until September 30 of last year. Club Nintendo was the traditional loyalty program which provided users with rewards as they purchased our products.

The service is to be reborn as "My Nintendo." While it will also includes a rewards element, it will be a more comprehensive service.

Nintendo has started accepting Nintendo Account registrations since last December - it is the prerequisite to become a member of My Nintendo. The company says it has already started to provide registrants in Japan with some My Nintendo services before its global debut in March. Japanese Nintendo Account registrants have received personalized messages based on their profile, purchase records and play records.

For example, Nintendo is providing information relating to add-on content for the titles that registrants already own, as well as some special offers and gifts from Nintendo. One offer is called "Just For You Offer" discounts. These are special discounts available to all of the registrants tailored to their individual profiles - i.e "Birthday Special Discounts." Furthermore, for the registrants who have played certain games, Nintendo is offering them personalized recommendations for their next game. Nintendo is also sending "Recommended for You" information and some "Just For You Offer" discount messages to consumers who have connected a Nintendo Network ID to their Wii U or Nintendo 3DS systems.

Also, Nintendo has already integrated the system with its Japanese website so that as soon as the registrants have expressed interest in software introduced on the website, they can purchase the software on the spot, and the game will be downloaded onto their game system automatically.

Starting from this March, when My Nintendo services will formally start, everyone who has created a Nintendo Account by will become a My Nintendo member.

At its formal launch, My Nintendo will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices. Nintendo's president says that My Nintendo service will serve as a bridge between Nintendo experiences on both dedicated systems and smartphones.

For the new rewards program, Ninteno is preparing two types of points. The company will offer "Platinum Points" when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. "Gold Points" will be offered for digital purchases of Wii U and Nintendo 3DS games.

Club Nintendo used to award users with "coins" for each product purchase or registration. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.

Gamers will be able to exchange their Platinum Points for a range of digital content. As for Wii U and Nintendo 3DS, gamers will not receive points as a result of playing the digital games, but they will earn them by logging onto Nintendo eShop.

Gold Points will be exchangable with discount coupons for users to purchase digital software for Wii U or Nintendo 3DS.

Nintendo plans to deploy My Nintendo in the 39 countries, at least in the beginning. These include Europe, Japan, U.S., Canada, Mexico, Brazil, Poland , Russia and more.

Launching alongside My Nintendo, the company will release Miitomo as its first smart device application. Miitomo is an entertainment application designed to make communication among friends more fun.

In Miitomo, any user will have its own "Mii" look-alike character that will appear as his/her "alternate self" within a smart device.

Unlike most communication apps, with which users are supposed to proactively dispatch their messages, in Miitomo, talkative Mii characters will automatically spark unique conversations and help friends connect on random, fun and light-hearted topics.

Also, Miitomo comes with a feature called "Miifoto" with which users can create and share various pictures with Mii characters. The pictures created with Miifoto can be stored on users' smart devices and can be shared with various social media networks.

Nintendo will start by releasing Miitomo in 16 countries, supporting the following languages: Japanese, English, German, French, Italian, Spanish, Dutch and Russian.

Before Miitomo is released in March, Nintendo will start accepting the pre-registration of the app from February 17. Notice that users will need their Nintendo Account to pre-register.

Anyone who pre-registers for Miitomo will receive Platinum Points via My Nintendo, and will be notified on Miitomo’s launch day.

Miitomo will be released on iOS and Android.

In order to make Miitomo accessible to everyone, creating a Nintendo Account and becoming a My Nintendo member is not required. But when the company release smart device apps with its IP in the future, users will be encouraged to become My Nintendo members.

Nintendo's first apps will be free, and the company set a "100 million My Nintendo members" milestone for the new service.

Following the release of Miitomo in March, Nintendo plans to release approximately five smart device applications by the end of March 2017. The company has confirmed that its second title would include a "very familiar character", and won’t be another social network attempt. It did, however, stop short of confirming exactly which character we’re going to see.

"The second game won’t be another communication app, and we plan to adopt one of our characters that fans are very familiar with," Nintendo CEO Tatsumi Kimishima said.

The the company’s future smartphone games will tie in with its next rumored physical console. Dubbed the Nintendo NX, it’s predicted that the iPhone/iPad titles will combine somehow with the NX games, blurring the line between mobile and console gaming.