RTL Group said on Monday it had taken control of StyleHaul, a YouTube fashion platform. The European broadcaster has raised its stake in StyleHaul to 93.6 percent for $107 million. Previously, it holded a 22.3-percent stake in the Google-owned platform.

StyleHaul has become very popular as consumers increasingly use smartphones and tablets to watch videos and listen to music. It has 900 million video views per month.