Samsung's SERIF TV is coming to the U.S. this summer for $1,500. A collaboration with acclaimed Parisian design duo Ronan and Erwan Bouroullec, the Samsung SERIF TV, will be available starting in August at high-end design-centric retailers including Vitra, Bo Concept NY and Ligne Roset stores in major markets. Today, it is available for presale through Samsung.com and the MoMA Design Store.

The SERIF TV forms a distinct capital "I" shape in profile, its slim body broadening to form a flat surface like a shelf at the top. This form enables it to be displayed in the home, either on top of a credenza or via attachable legs that transform the Samsung SERIF TV into a piece of furniture.

Together with Samsung, the Bouroullec Brothers also created an exclusive Curtain Mode interface that veils content on the screen to give an abstract impression of what is happening in the background, shutting down content without turning off the TV itself. Even when Curtain Mode is active, viewers can still access services such as a clock, Bluetooth speakers, apps and their photo gallery.

of course, the Samsung SERIF TV includes all of the features of a Samsung television: a 4K UHD resolution and HDR Premium technology to enhance the picture’s color and brightness. As a Smart TV, it also includes a quad-core processor.

The 40" Samsung SERIF TV UN40LS001AFXZA/UN40LS001CFXZA) will be available starting in August 2016 for an MSRP of $1,499.