Mozilla has combined Firefox and Scroll’s network of ad-free sites to offer users a fast and private web experience.
Last year, Mozilla launched Enhanced Tracking Protection by default and has blocked more than two trillion third-party trackers to date, but it didn’t directly address the problems that publishers face. Mozilla says that by engaging with a better funding model, sites in their growing network no longer have to show you ads to make money.
Firefox Better Web combines the work Mozilla has done with third-party tracking protection and Scroll’s network of publishers. Mozilla uses a customized Enhanced Tracking Protection setting that will block third-party trackers, fingerprinters, and cryptominers. Scroll then provides a network of publishers who provide their content ad-free.
To try the Firefox Better Web online experience, Firefox users sign up for a Firefox account and install a web extension. As a Test Pilot, it will only be available in the US. The membership is 50% off for the first six months at $2.50 per month. This goes directly to fund publishers and writers, and in early tests Mozilla has found that sites make at least 40% more money than they would have made from showing ads.